Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

As chair of Arby's largest franchisee, Jeff Davis has led his family-owned business to new heights. Davis is quick to say the restaurant business is in his DNA...
  • By Helen Bond
  • 32,081 Reads
In researching the use of big data in franchising outside the U.S., we asked two leading franchise development executives abroad to tell us how this it being used where they are.
  • William Edwards
  • 6,142 Reads 3 Shares
Investing in your people builds a strong foundation and helps sustain future growth of your business. It can also help you identify and motivate highly qualified team members who could be the key to your future succession.
  • Kendall Rawls
  • 27,186 Reads 1,023 Shares
Franchisors, take note! Your franchisees have the ability to own a moment--many moments in fact. For example, the moment an office team needs to take a working lunch and an intern types "sandwiches" into Google Maps..
  • Lauren Reid
  • 3,157 Reads 2 Shares
When Tropical Smoothie Cafe pondered an ingredient upgrade to a popular smoothie, the brand turned to data for direction.
  • By Helen Bond
  • 3,405 Reads 9 Shares
After decades of seemingly inviolable correlations, shifts in markets, demographics, interest rates, and politics suggest that change may be in the offing.
  • Carol M. Schleif
  • 26,250 Reads 8 Shares
Last month's Franchise Leadership & Development Conference returned to Atlanta for the largest event in 18 years, boasting a total of 460 attendees and close to 300 franchisors, representing 169 brands.
  • Franchise Update Media
  • 7,600 Reads 1 Shares
Technology can offer multi-unit franchisees many cost-saving and streamlining opportunities but best practices must be weighed against each franchisee's needs and specific business challenges.
  • Rick Thompson
  • 25,506 Reads 9 Shares
At the end of 2015, IBM released a white paper highlighting 10 key marketing trends for 2016. Let's see how they did.
  • IBM Marketing Cloud
  • 3,565 Reads 7 Shares
Nader Masadeh didn't like what he saw at one of his franchise locations when we was featured on CBS television's "Undercover Boss" a few months ago. So the Buffalo Wings & Rings president and CEO promptly stepped out of his disguise to handle the problem.
  • Kerry Pipes
  • 4,777 Reads 2 Shares
If you are willing to invest your time and capital in the proper areas, the challenges are reduced, risks minimized, and growth and the sustainability of your business can be greatly enhanced.
  • By Kendall Rawls
  • 23,660 Reads 2 Shares
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Minimum wage increases are threatening to erode profit margins and shake up the business model for many brands, but finding a sustainable solution is not easy. Michael Seid examines the situation from his seat on Connecticut's Low Wage Employer Advisory Board.
  • Michael Seid
  • 5,021 Reads 58 Shares
Staying On Top Of Technology Is Key To Recruiting And Retaining Top Talent And Building An Organization That Lasts.
  • Dan Schneider
  • 24,096 Reads 1 Shares
At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
  • Franchise Update
  • 5,347 Reads 1,014 Shares
New Study Finds That Multi-Unit Franchisees Have More Satisfaction And Enjoy Operating Their Business More Than Single Unit Operators. And Because They Have More Invested, They Have Higher Expectations For Their Franchisor
  • Multi-Unit Franchisee
  • 22,062 Reads 1 Shares
One of the strategies multi-unit franchisees Brooke and Les Wilson practice to keep both their marriage and their business on track is to keep each in its proper place.
  • Helen Bond
  • 24,472 Reads 1 Shares
Ashley Morris and childhood friend Jason Smylie were not afraid to take on the world when they graduated from college in their early 20s.
  • Kerry Pipes
  • 5,714 Reads 2 Shares
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
  • Franchise Update
  • 4,906 Reads 1,021 Shares
Social media marketing news you can use. This week: 1) Getting verified account status on Twitter just got easier; 2) 5 steps on how to get started with Snapchat branded business geofilters; 3) 32 steps (yes, really) to get your business to the top of Google Maps; 4) Twitter to introduce a visual recognition shopping tool based on users' own photos.
  • Daniel Lieberman
  • 3,408 Reads 6 Shares
Attracting customers in 2016 takes many forms--and platforms--sometimes all at the same time. Here are a few tactics franchise brands are using to drive customers into their stores, keep them there, and reward them.
  • Eddy Goldberg
  • 5,081 Reads 1 Shares
Successful strategic business planning involves having the right ideas, the right people, the right plan, and the flexibility to adapt.
  • Dan Schneider
  • 16,349 Reads 1 Shares
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Steve Rockman, CMO at TruFusion, shares his views on how big data is changing his marketing strategy and tactics.
  • Steve Rockman
  • 4,165 Reads 47 Shares
A couple of years ago we worked with a really big search engine client to help them better understand and approach the franchise community.
  • Darrell Johnson
  • 15,844 Reads 12 Shares
They say everything's bigger in Texas. It's definitely bigger for Texan Michael Knobelock, whose Houston-based MSK Enterprises operates nearly 70 franchise locations spread across 4 different brands and 7 states.
  • Kerry Pipes
  • 22,085 Reads 28 Shares
In some ways, brothers Jesse and Charles Keyser, 39 and 35, are very different, and that's good. So are their three brands--Little Caesars, Sport Clips, and Oxi Fresh Carpet Cleaning--which also is good.
  • Multi-Unit Franchisee
  • 18,454 Reads 5 Shares
Arby's has come a long way in the past few years. Over that time, the legacy brand has launched a series of innovative, meat-focused menu items, including the sizzling Brown Sugar Bacon sandwich lineup, the most successful limited-time offer platform of 2015.
  • John Bowie
  • 3,945 Reads 1 Shares
NLRB and joint employer worries got you down? Here are some concrete suggestions on how to avoid getting caught in this evolving morass.
  • Barry M. Heller
  • 5,160 Reads
As a Wireless Zone franchisee, you'll have the distinct privilege and opportunity to keep your community connected. And not just with cell phones, smartphones and tablets, but with the very latest wireless connectivity devices available.
  • Franchise Update Media
  • 4,292 Reads 1 Shares
Franchisees of all sizes are increasingly discovering that business goes better with outside help. Many have found the key to bottom-line success is to focus on what they do best and find the right fit to outsource the rest.
  • Helen Bond
  • 12,741 Reads 2 Shares
Shelly Sun, co-founder of BrightStar Care, never planned to start a company. But in 2001, she and her husband, J.D. Sun, were struggling to find quality in-home care for his grandmother and discovered they weren't alone.
  • Kerry Pipes
  • 5,055 Reads 1 Shares
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