Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.
  • William Edwards
  • 20,306 Reads 8 Shares
Franchising follows opportunities. Opportunities are created by economic and demographic changes.
  • Eddy Goldberg
  • 18,917 Reads 310 Shares
With the U.S. economy entering a period of inflation, franchise brands may have to raise prices
  • Darrell Johnson
  • 10,050 Reads 1 Shares
Andrew Howell, 29, has been in franchising for just four years but he is making big waves in Florida with his growing chain of Tropical Smoothie Cafes.
  • Kerry Pipes
  • 13,459 Reads 7 Shares
8th Franchise Consumer Marketing Conference is coming up in June
  • Eddy Goldberg
  • 11,688 Reads 4 Shares
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 11,312 Reads 1 Shares
Anil Yadav has graced the pages of this magazine before. He's well-known as a man whose work ethic took him from a Jack in the Box fry cook to the brand's largest franchisee, with 227 restaurants.
  • Kerry Pipes
  • 36,080 Reads 62 Shares
Tutor Doctor focuses on quality prospects and international growth
  • Scott Thompson
  • 11,532 Reads 201 Shares
Understanding the Emerging Impact of the NextGen of Franchise Leaders and Consumers.
  • Kendall Rawls
  • 10,711 Reads 12 Shares
Carl Howard has served at the helm of Fazoli's for the past decade. In that time, he has helped lead the brand through numerous challenges and successes, helping it become America's largest fast-casual Italian brand, a thriving and growing franchise with more than 200 locations in 26 states.
  • Kerry Pipes
  • 14,534 Reads 54 Shares
How do you measure individual unit success? East Coast Wings tells how!
  • Sam Ballas
  • 10,193 Reads 168 Shares
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The increase in opportunities to make data-driven decisions is changing the way Americans do business. With the influx of data, algorithms, and measuring systems, the days of intuition and gut decision-making are gone.
  • Sam Ballas
  • 10,298 Reads 2 Shares
Tracy Bouwens was a stay-at-home mom who never stayed home in Omaha when her discovery of Scooter's Coffee piqued her entrepreneurial instincts.
  • Debbie Selinsky
  • 15,297 Reads 3 Shares
Have you tried a cross-branded loyalty program yet?
  • Marty Greenbaum
  • 17,742 Reads 11 Shares
It will always be a fact in business that change is coming. Successful organizations must be willing to consistently innovate and adapt from the top down. Consider these steps to ensure you are tackling the questions of when, why, and how to adapt.
  • Champ Rawls
  • 11,999 Reads 6 Shares
How the opt-in local social media model can benefit your brand
  • Taylor Hulyksmith
  • 13,195 Reads 18 Shares
David Lopez made a bold move when he was 19 years old. He quit college, borrowed money, and opened his first business. Turns out he was pretty good at being an entrepreneur.
  • Kerry Pipes
  • 24,775 Reads 90 Shares
When I first went to China in late 1982 there were no foreign brands operating in the country, and everyone wore Mao jackets and rode a bicycle. The term "middle-class consumer" did not apply. People shopped at government-owned stores and street vendors.
  • Bill Edwards
  • 14,913 Reads 11 Shares
Social media marketing news you can use. This week: 1) 6 email marketing experts predict what's ahead in 2018; and 2) introducing the Consumer Marketing Technology Roundup, featuring news briefs about ordering kiosks from Diebold Nixdorf, new ways to market from Google AdWords, LevelUp's new Broadcast service, and Toast and SpeedETab teaming up to offer native mobile ordering for restaurants.
  • Eddy Goldberg
  • 12,905 Reads 2 Shares
In a pivotal year with women's issues at the forefront and in the headlines for the wrong reasons, we've dedicated this issue and cover story to women who have persevered through obstacles of all kinds, made their way to the top of their profession as franchise executives, and who have set a positive example in the world of business and the world in general.
  • Sara Wykes
  • 17,564 Reads 42 Shares
We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.
  • Franchise Update
  • 14,274 Reads 1 Shares
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When you first consider franchising as a business model, one of the choices that arises is which type of business, in which sector, suits you best. One basic choice to make is goods or service; another is retail or home-based.
  • Eddy Goldberg
  • 39,514 Reads 20 Shares
Former Silicon Valley Tech Executive has Become a Successful Multi-Unit Operator and is on the Grow with the Opening of his Newest Great Clips Location.
  • Multi-Unit Franchisee
  • 16,153 Reads 30 Shares
If you feel like a car doing a burnout in your current job and are dreaming of being your own boss, investing in an automotive franchise may be just the ticket.
  • Emma Pearson
  • 53,734 Reads 1,183 Shares
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 17,560 Reads 4 Shares
In the previous article, we discussed the obstacles involved in becoming a retail franchisee. This time we examine what traits and attributes franchisors with retail concepts look for in their franchisee prospects and candidates.
  • Eddy Goldberg
  • 34,225 Reads 24 Shares
After years of pursuing single-unit operators, Massage Envy is shifting to multi-unit recruitment
  • Rick Howard
  • 18,900 Reads 104 Shares
Strengthening relationships with your franchisees
  • Ari Rabban
  • 17,758 Reads 10 Shares
When it comes to franchise recruitment in the digital age, first impressions count--now, more than ever.
  • Helen Bond
  • 14,371 Reads 7 Shares
Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
  • Kerry Pipes
  • 17,234 Reads 14 Shares
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