Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • Kerry Pipes
  • 2,564 Reads 1 Shares
The only guaranteed way to be prepared for a change in leadership that doesn't create culture shock is through forethought and planning.
  • Kendall Rawls
  • 42,448 Reads 3 Shares
Al Bhakta is proof that friends can be successful in business together. As managing director of the Dallas-based Chalak Mitra Group of Companies, Bhakta is one of seven longtime friends who have made wise business decisions together through the years.
  • Danielle Buenrostro
  • 50,080 Reads 16 Shares
K'Zell "Zelly" Wesson took his pro basketball career global more than 17 years ago. He currently plays in Turkey as a forward for Afyonkarahisar Belediyespor, a team in the Turkish Basketball League. But the 6-foot-7-inch Wesson is also making sure he's got game as he nears the end of his playing days--by investing in and growing a chain of Workout Anytime fitness gyms in the USA.
  • Kerry Pipes
  • 43,937 Reads 364 Shares
Social media marketing news you can use. This week: 1) 4 tools for automating your social media efforts; 2) Social media audits pay off; 3) 6 trends in mobile apps for 2017; 4) What is the "half-life" of your brand's tweets?
  • Daniel Lieberman
  • 2,123 Reads
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at the top digital sales producers by category, 2012–2016.
  • Eddy Goldberg
  • 4,275 Reads 2 Shares
If a solid franchise system is the backbone of a brand, an efficient, smoothly working infrastructure is the heart of a multi-unit franchisee operation.
  • Helen Bond
  • 26,001 Reads 3 Shares
Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
  • Daniel Lieberman
  • 2,264 Reads 1,021 Shares
Franchisee recruitment is the cornerstone of any successful brand. It must be done right. It requires the right team, the right information, the right prospects, and the right follow-up.
  • Kerry Pipes
  • 5,278 Reads 2 Shares
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
  • John DiJulius
  • 4,379 Reads 1 Shares
A new president will bring a need for reassessing your business operations. The opportunities and threats of the past are likely much different than what they are going to be in the next three to five years. Be prepared for how these can have a direct impact on your internal strengths and weaknesses.
  • Kendall Rawls
  • 25,163 Reads 3 Shares
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Today's media darlings, the Millennials (Gen Y) were born beginning in the 1980s. For better or worse, we all seem to get a generational label these days to describe who we are, and how we should be dealt with from business, economic, and social perspectives.
  • Todd Juneau
  • 6,275 Reads 3 Shares
Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
  • Eddy Goldberg
  • 3,802 Reads 6 Shares
Spherion Staffing survey finds 62 percent of American employees are looking to make a job change in 2017. They are looking for better pay, new opportunities, and a better life/work balance.
  • Multi-Unit Franchisee
  • 21,034 Reads 2 Shares
Social media marketing news you can use. This week: 1) Domino's introduces Google Home online ordering; 2) "Alexa, ask Pizza Hut for a pizza."; 3) How Snapchat has revolutionized social networks; 4) How Facebook plans to combat "fake news."
  • Daniel Lieberman & Eddy Goldberg
  • 2,511 Reads
Let's begin with three facts: 1) 78.2 million Americans are hourly workers; 2) hourly workers represent 58.5 percent of all jobs in the U.S.; and 3) 80 percent of all hires made in the U.S. each year are for hourly jobs.
  • Peter Harrison
  • 35,654 Reads 15 Shares
Heart of America Group is a diversified company that operates hotels and restaurants across the Midwest as both franchisee and franchisor.
  • Kerry Pipes
  • 9,058 Reads 28 Shares
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
  • Eddy Goldberg
  • 3,090 Reads 1 Shares
In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • Kerry Pipes
  • 4,814 Reads 1 Shares
Results from the 2017 Annual Franchise Development Report (AFDR) were unveiled in late September at the 18th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 6,022 Reads 4 Shares
This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • Kerry Pipes
  • 4,099 Reads 1,021 Shares
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We spoke with three brands, Buffalo Wings & Ring, Moe's Southwest Grill, and Meineke Car Care Centers to see how they are using social media and digital technology for customer engagement and as a local marketing tool for their franchisees.
  • Eddy Goldberg
  • 21,355 Reads 1 Shares
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • Kerry Pipes & Eddy Goldberg
  • 6,233 Reads
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
  • Daniel Lieberman
  • 3,969 Reads
Two years ago, when Georgetown, Texas-based Sport Clips prepared to enhance its corporate team and boost growth it called on Mark Kartarik, a salon industry veteran.
  • Kerry Pipes
  • 5,253 Reads 2 Shares
Private equity can provide a great growth or exit strategy for your franchise operation, but it is critical to consider and understand the rules of engagement. Make sure you know how to form the appropriate partnership with respect to your goals, and understand what you get and what you give up.
  • Champ Rawls
  • 17,407 Reads
Technology can reduce operating costs, streamline operations, build customer loyalty, enhance quality, and create more personalized experiences for customers.
  • Rick Thompson
  • 35,089 Reads 4 Shares
When a competitor set up shop too close to Michael Geiger's Moe's Southwest Grill, he and his partner John Iaquinta fired back with a volley of cheese dip.
  • Helen Bond
  • 35,665 Reads 3 Shares
One thing was clear at this year's Franchise Consumer Marketing Conference (FCMC): times have changed and will continue to change for franchise brand marketers--more rapidly than ever before.
  • Kerry Pipes & Eddy Goldberg
  • 3,394 Reads
As chair of Arby's largest franchisee, Jeff Davis has led his family-owned business to new heights. Davis is quick to say the restaurant business is in his DNA...
  • By Helen Bond
  • 32,080 Reads
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