Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

In the previous issue we discussed the power of selling your brand's marketing expertise during the franchise recruitment process.
  • Jim Bender
  • 3,060 Reads 1 Shares
Just 3 months to go in 2015. Use these 4 tips on how to finish the year strong in social media marketing!
  • By: Aseem Badshah
  • 9,227 Reads 1,023 Shares
Robert Cresanti spent a year as the IFA's executive vice president of government relations and public policy. Now he takes over as the new president and CEO of the organization.
  • Multi-Unit Franchisee
  • 6,729 Reads
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
  • Kerry Pipes & Eddy Goldberg
  • 8,426 Reads
Integrating technology into the sales process at Chem-Dry from Doug Smith, vice president of franchise development.
  • Kerry Pipes
  • 4,765 Reads
Marina MacDonald has worked in the hospitality industry for nearly three decades. Since November 2007, she's been with Red Roof Inn, the past year and a half as CMO.
  • Kerry Pipes
  • 5,450 Reads 2 Shares
Russ Reynolds' leadership has helped Batteries Plus Bulbs push boundaries and create enhancements that not only are keeping the brand relevant, but also are expanding its product and service offerings and creating sustainable growth.
  • Kerry Pipes
  • 5,468 Reads
Jeff Sinelli likes to be called CVO--as in chief vibe officer. It may seem slightly irreverent, but the founder and CEO of Which Wich is not your ordinary leader.
  • Kerry Pipes
  • 7,214 Reads 28 Shares
Southwest Airlines, a perennial leader in customer service management, offers many lessons for franchise brands interested in increasing customers, sales, and profitability.
  • John Tschohl
  • 8,599 Reads 3 Shares
In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
  • Amber Tiffany
  • 4,603 Reads
Hiring the right team is absolutely the most important element of getting the results you want.
  • Franchise Update
  • 5,890 Reads 1,021 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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3 tips on integrating technology into your sales process from Tim Courtney, vice president of franchise development at CruiseOne.
  • Kerry Pipes
  • 4,225 Reads
teve Sager knows a good idea when he sees one. The franchise veteran championed Subway's innovative $5 footlong sandwich as a nationwide promotion and pioneered the brand's use of speedy ovens to offer customers toasted subs in a flash.
  • Helen Bond
  • 7,334 Reads 8 Shares
Mike Bidwell is a leader who is clear, pragmatic, and to the point. "I'm passionate about creating opportunities for others to grow," says the 57-year-old president and CEO of The Dwyer Group.
  • Kerry Pipes
  • 4,559 Reads
This past September Value Place, the largest economy, extended-stay hotel brand in the U.S., named Kelly Poling executive vice president and chief marketing officer.
  • Kerry Pipes
  • 5,398 Reads 1 Shares
Digital ordering has taken a giant leap forward, but Noah Glass, founder of Olo (online ordering), says that for foodservice brands it's only the beginning.
  • Noah Glass
  • 2,816 Reads
Franchise Update mystery shoppers, posing as qualified prospects, surveyed attendees at the 2014 Leadership & Development Conference for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 5,764 Reads 4 Shares
Litigation resulting from mandatory system changes can be eliminated (or at least reduced significantly!) by following these four tips.
  • Cheng Cohen
  • 8,703 Reads 1,014 Shares
How to sign your best franchise candidates by fulfilling their real needs during the sales process.
  • Jim Bender
  • 3,439 Reads 14 Shares
Doug Koegeboehn is a great example of the connection between ad agencies and franchise brands.
  • Kerry Pipes
  • 5,421 Reads 1 Shares
You might say John Hewitt has had a taxing career. In fact, over 45 years he's founded, developed, and managed two of the top three tax companies in the country.
  • Kerry Pipes
  • 5,331 Reads 2 Shares
MY SALON Suite
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MY SALON Suite
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Patrick Risko spent nearly two decades working in the banking industry, then left to pursue his passion of helping seniors and their families.  He now operates the FirstLight Homecare franchise in the greater New Haven, Conn. area.
  • Multi-Unit Franchisee
  • 6,263 Reads
Batteries Plus Bulbs CEO Russ Reynolds is thinking beyond the battery as he takes the brand in a newly expanded direction and chases $1 billion in annual sales, part 2: management style, personal, and bottom line.
  • Kerry Pipes
  • 5,420 Reads
Batteries Plus Bulbs CEO Russ Reynolds is taking the brand in a newly expanded direction as he chases $1 billion in annual sales.
  • Kerry Pipes
  • 9,366 Reads
Summertime blues got you - and your sales team--down? Here are 7 tips to beat the doldrums and re-energize your team.
  • Eliot Burdett
  • 4,126 Reads 1,023 Shares
After two decades in franchising, Shahid Hashmi has an aggressive growth plan that he predicts will top $150 million in revenue in the next 10 years.
  • Multi-Unit Franchisee
  • 25,698 Reads 33 Shares
Social media marketing news you can use. This week: 3 free photo apps to improve your social media marketing; Millennials get more political on Facebook; website accessibility for the physically impaired; and the changing face of holiday marketing campaigns as traditional holidays lose traction among younger generations.
  • Daniel Lieberman
  • 4,879 Reads 38 Shares
JGJO Development Co. LLC inks new deal to bring at least 10 Arooga's Grille House & Sports Bar locations to Long Island and Queens area of New York.
  • Multi-Unit Franchisee
  • 9,223 Reads 5 Shares
These 5 publications have something for every consumer marketing pro - and beginner. They include: "The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution"; "An Introduction to Mobile Marketing"; "The New CMO Guide: A Handbook for Marketing Leaders"; "Search Engine Optimization;" and "Marketing Automation Strategy: Benchmarks for Small & Medium Business."
  • Eddy Goldberg
  • 3,225 Reads
Mike Bidwell, CEO and president of The Dwyer Group, discusses his career path from franchisee to the top of the C-suite at the 8-brand, $1 billion franchisor - larger now after acquiring Service Brands International (June 12) and The Grounds Guys of Canada (June 18).
  • Kerry Pipes
  • 4,766 Reads 1 Shares
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