Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Dzana Homan's story is one of inspiration and perseverance. She grew up in Yugoslavia where she spent a happy childhood filled with friends and surrounded by a large extended family.
  • Kerry Pipes
  • 4,384 Reads 1 Shares
As president of a leading franchise technology company, I'm afforded a unique vantage point as I get to study the trends, patterns, habits, and behaviors of hundreds of franchisors.
  • Keith Gerson
  • 4,480 Reads 6 Shares
Diana Hovey says she came to know and love Corner Bakery Cafe over a cup of coffee at a unit in her neighborhood.
  • Kerry Pipes
  • 5,072 Reads 1 Shares
David Prokupek is not short on experience at the highest level. What's more, he loves a challenge. He has spent more than two decades as a CEO, investor, and board member helping build, finance, and advise high-growth businesses in the consumer, retailing, financial services, marketing services, and communications industries.
  • Kerry Pipes
  • 5,200 Reads 44 Shares
Cyber attacks are on the increase. Here's what small- to medium-sized franchisees can do to be more secure in the future.
  • Darren Guccione
  • 17,991 Reads 1,023 Shares
Prospective franchisees have lots of questions: How do I purchase a unit? Can I buy more than one? What will my territory be? How much does it cost? What are the royalty payments? How much training and ongoing support should I expect?
  • Paul Wilbur
  • 3,331 Reads
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 6,735 Reads 1 Shares
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
  • Franchise Update
  • 4,307 Reads 1 Shares
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,035 Reads
Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
  • Daniel Lieberman
  • 3,875 Reads
Throughout modern history, periods of heightened innovation and technological advance were followed by a relatively radical step up in the human condition as new industries, processes, routines, and services became commonplace.
  • Carol M. Schleif
  • 11,168 Reads
MY SALON Suite
SPONSORED CONTENT
MY SALON Suite
SPONSORED CONTENT
MY SALON Suite
SPONSORED CONTENT
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
  • Daniel Lieberman
  • 6,566 Reads
Multi-unit franchisees will face certain challenges this year, but with the proper preparation and a little extra effort, you can breeze right past them towards success.
  • Chuck Pistor
  • 6,269 Reads
Miracle Method President Chuck Pistor takes a look at what will help and hurt franchise sales and system growth in 2015.
  • Chuck Pistor
  • 6,000 Reads
A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • Philip St. Jacques
  • 6,592 Reads 12 Shares
Is your "human-ness" getting in the way of your thinking, learning, and leadership? Part 2 of 8 tips on overcoming how you're wired to succeed in the modern world.
  • Edward D. Hess
  • 2,994 Reads
New software solution integrates sales, operations, and marketing activities. Edible Arrangements buys eMaximation, expands offerings, and rebrands it Naranga.
  • Eddy Goldberg
  • 4,480 Reads 57 Shares
Vast amounts of energy and treasure have been invested to understand why customers do--or don't--come back. Few questions are more important, since same-store sales growth is built on the backs of loyal customers.
  • Jack Mackey
  • 7,739 Reads 1 Shares
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • Eddy Goldberg
  • 3,395 Reads 1,014 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • Daniel Lieberman
  • 3,848 Reads 38 Shares
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 7,529 Reads 78 Shares
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
  • Franchise Update
  • 4,787 Reads 1,019 Shares
Steve Olson offers five tips on how to improve the effectiveness of your sales team's closing skills.
  • Steve Olson
  • 4,395 Reads
How are you using technology to identify, reach, and track prospects?
  • Franchise Update
  • 4,680 Reads
Tariq Farid is an amazing guy. He's passionate about his employees, his community, his family, and his religion, and based on a 2.5 hour visit with him at his Wallingford, Conn., headquarters, if there were an award for the Nicest Guy in the World, he'd be on the list.
  • Eddy Goldberg
  • 6,387 Reads 1 Shares
Bobby and Lori Forrest have one of the highest multi-store averages in the Sport Clip system. Together they have bought existing under-performing stores and turned them around consistently. As a husband-and-wife team, their strengths and weaknesses complement each other.
  • Multi-Unit Franchisee
  • 9,348 Reads
Craig Joy, who works side by side with employees on the sandwich line at his Checkers restaurants in Florida, is known for his people-driven approach to business and the high retention rate of what he calls his "incredible team."
  • Debbie Selinsky
  • 8,015 Reads
Effective closing skills are critical in the franchise sales process. Learn how to develop them in yourself - and your team.
  • Steve Olson
  • 4,268 Reads 4 Shares
Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • Bob Scaglione
  • 2,726 Reads
You'll find Craig Joy with his sleeves rolled up working alongside his employees at his Checkers restaurants in Florida. The multi-unit franchisee takes a people-driven approach to running his business and, as a result, maintains a very high retention rate for his employees.
  • Multi-Unit Franchisee
  • 12,337 Reads 1 Shares
Share This Page

Subscribe to our Newsletters