New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

Funding Growth: Deciding Whether To Use Debt or Equity to Fund Your Growing Enterprise

Loan financing and equity investment are two common methods of funding a new business start-up, assuming you do not have the capital on your own. Each strategy has advantages.

Jenny Q. Ta
11,915 Reads 1 Shares

Second Time Around: Husband-and-Wife Team Join Forces as Sport Clips Franchisees

Bobby and Lori Forrest came well-prepared for their second careers as multi-unit franchisees for Sport Clips.

Debbie Selinsky
19,265 Reads 6 Shares

Recruiting New Franchisees: 3 Key Selling Skills, Part 1

You'll recruit new franchisees much faster if you initially understand, prepare, and learn the best methods for selling franchises. Working smarter shortens the race to the finish line!

Steve Olson
2,187 Reads 15 Shares

Training Your Trainers: Coach your Support Staff for Improved Franchisee Performance

In one of our most recent franchise surveys, 62 percent of CEOs and operations VPs and directors responded that they do not have a formal training program for their operations consultants and field staff.

Keith Gerson
4,628 Reads

Franchise Development: Larry Lee grows his McAlister's Restaurants from Texas into New Mexico

Larry Lee knows a great location when he sees one. After all, he was in real estate and shopping center development before he became a franchisee.

Multi-Unit Franchisee
15,194 Reads 1 Shares

Mid-sized and Growing: A Stellar Leadership Team Can Take Your Operation to the Next Level

Successfully operating a multi-unit franchise--typically generating millions of dollars in revenue from many locations--requires a keen awareness that leading multiple units is fundamentally different than leading a small operation.

Robert Sher
8,703 Reads

Man of Many Hats: Former NFL Pro Thrives with Lots of Balls In The Air

When you look at the life and career of multi-unit franchisee Don Davey, you'll notice a pattern

Debbie Selinsky
9,733 Reads 1 Shares

2014 Franchise Consumer Marketing Conference: If You'Re Not Green And Growing, You'Re Ripe and Rotting

Consumer marketing changes constantly—no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passé and ineffective today.

Kerry Pipes & Eddy Goldberg
8,090 Reads 1 Shares

Added Value: Is Your Leadership Personality Helping Or Hurting Your Business?

As an entrepreneur, you're often the face of your company, and your ability to capture attention, to fascinate others--clients, employees, strategic partners, influencers--can make or break a business.

Sally Hogshead
8,351 Reads 6 Shares

7 Tips for Managing Your Banker

In these challenging times, it pays to be as prepared as possible. Here are some suggestions from the banker's side of the desk that will help increase your chances of success when it comes time to renew or renegotiate your current loan structure.

Steve LeFever
7,695 Reads 21 Shares

Claiming Your Share: Popeyes' Turnaround In A No-Growth World

Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.

Jack Mackey
5,706 Reads

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Any Meal, Any Time: Keeping Core Values Intact During a Brand Refresh

Change in a franchise system is inevitable. All franchise brands across all segments--food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear: either change and continue to grow, or remain stale and gradually fade away as more progressive competitors pass you by.

Franchise Update
2,944 Reads 8 Shares

Franchise Ownership by Hispanic Americans Will Continue To Grow

U.S. Census numbers show that Latinos are the nation's largest minority: the Hispanic American population in 2012 had reached 53 million and is expected to grow to 128 million by 2060.

Sebastian Aroca
11,003 Reads 8 Shares

Flight Path: Air Force Couple Splits Time Between Flying and Operating Mosquito Joe Franchise

Jeff Deiters, 50, is a Chicago-native who has been flying planes for as long as he can remember and spends a bulk of his time up in the sky. He and his wife, Annette, met at the Air Force Academy in Colorado Springs, CO, and are both veterans.

Multi-Unit Franchisee
7,596 Reads 70 Shares

Businesses Unite!: Three Ways To "Share Local" and Make Your Business Stronger

Local businesses are stronger together than alone. Your competitive advantage is derived from the local and industry knowledge you possess along with the market power (resources that enable you to attract and retain customers) built.

Eric Groves
5,681 Reads 1 Shares

The 10 Commandments of Explosive Sales Growth

Whether it was the Gulf War, dot.com bomb, Katrina, or Great Recession, veteran brands know that change is constant, and that long-term growth is the ability to re-evaluate, adapt, and tackle economic storms.

Steve Olson
4,470 Reads 1,021 Shares

Raising the Service Ante: Location Analytics Validates A Wow Experience

Customer expectations today are dramatically higher, thanks to the likes of Amazon, Zappos, Southwest Airlines, Starbucks, Ritz-Carlton, and Chick-fil-A, to name just a few of today's customer experience leaders.

Jack Mackey
7,244 Reads 2 Shares

2014 Franchise Consumer Marketing Conference: A Look Back, Part 2

Last issue we reviewed the first two days of the 2014 Franchise Consumer Marketing Conference, held this past June in Atlanta. This issue covers Thursday and Friday.

Kerry Pipes & Eddy Goldberg
2,894 Reads 1,017 Shares

Implementing The Affordable Care Act

The Affordable Care Act (ACA) has introduced widespread changes to the healthcare landscape. It has increased the availability, quality, and affordability of health insurance for the general population, regardless of age, gender, or pre-existing medical conditions.

Benjamin Geyerhahn
7,791 Reads 11 Shares

Guest Data - The Most Important Thing Your Restaurant Doesn't Have

In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.

Vikram Rao & Francesca's Restaurant Group
8,088 Reads 1 Shares

Brand Builder: Big Expansion Plans Ahead for Multi-State Operator

Larry Lee had a built-in advantage when he leveraged his career in real estate and shopping center development to include franchising.

Debbie Selinsky
6,021 Reads

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Social Media Roundup: September 9, 2014

Yelp, the social review platform, provides a searchable database of 57 million reviews. The Yelp Trends service allows users to track trends over time and break the results down by individual markets.

Daniel Lieberman
3,536 Reads 36 Shares

Going Global - Socially: Social Media Use Varies by Country

Increasingly, U.S. franchisors are using social media sites to build brand awareness, attract new customers, focus marketing on their ideal customer demographic, and even to recruit new franchisees.

William and Heather Edwards
6,067 Reads 1 Shares

Going Mobile: Help Your Customers Spend With Mobile Apps

According to the National Restaurant Association: 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days; 46 percent said they would do it if the establishment offered it;

Tom Epstein
4,374 Reads

What the NLRB's Joint Employer Position Means for Franchisors

On July 29, 2014, the General Counsel of the National Labor Relations Board (NLRB) announced in a very brief statement that he was authorizing the issuance of formal unfair labor practice complaints against McDonald's...

Marlén Cortez Morris
13,001 Reads 381 Shares

Cleaning Up: Joe Weiss Craves and Finds New Challenge in Chem-Dry Franchise

Joe Weiss is another one of those successful people who got started in the corporate world and did well. But there was something different he was seeking.

Multi-Unit Franchisee
7,963 Reads

The 5 Parts of Franchise Development Success

Franchise development department success depends on five different pieces fitting together in an organized and precise manner: 1) the company website, 2) promotional materials, 3) the FDD, 4) franchisee validation, and 5) discovery day (the office visit).

Marc Kiekenapp
2,441 Reads 1,014 Shares

Subway: How Fred DeLuca Hit a Grand Slam

In 1984, I met Fred DeLuca, co-founder of Subway, then a 19-year-old retail chain with approximately 300 stores. Many of us would be happy with such development success.

Steve Olson
5,140 Reads 21 Shares

2014 Franchise Consumer Marketing Conference: A Look Back, Part 1

Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.

Kerry Pipes & Eddy Goldberg
3,921 Reads

Slow Service? Diners Using Cell Phones Keep Waiters Waiting - 2014 vs. 2004

A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.