Food Feature Articles

Food Feature Articles

Franchise Sector Showcase

Informative Food franchise articles to support business buyers, franchisees, and franchisors.

A conversation with Heather Neary, Auntie Anne's CMO, provides insights into her marketing approach, as well as the relationship between national marketing strategies and how thousands of franchisees unify to execute locally against a single goal.
  • Philip St. Jacques
  • 5,373 Reads 39 Shares
In the restaurant world, if you survive 3 years, you have essentially beaten the odds. Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
  • Mike Mrlik
  • 4,563 Reads 1 Shares
Golden Corral franchisee uses a people-centered formula that brings success to his business and fuels his desire to give back to his community.
  • Multi-Unit Franchisee
  • 13,656 Reads 3 Shares
New energy management systems can provide significant financial benefits and operational efficiencies. Here's how multi-unit franchisees can benefit.
  • James Walton
  • 9,771 Reads 1 Shares
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
  • Daniel Lieberman
  • 6,621 Reads
Alvaro Garcia epitomizes the proverbial American dream. With 21 Jersey Mike's Subs locations in Southern California already under his belt, Garcia is in the midst of an aggressive 70-store development plan that matches an equally fierce work ethic.
  • Helen Bond
  • 16,980 Reads 6 Shares
No one ever said franchise growth was easy. Operating one or two locations is hard enough, but growing to 10, 20, or more is challenging for even the most seasoned operators--especially if any of their new builds or acquisitions turns out to be a poor performer.
  • Kerry Pipes
  • 9,614 Reads
Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
  • Kerry Pipes
  • 5,573 Reads
From all of us at Franchising.com, we would like to wish you and your family a very happy holiday season. Thank you for using Franchising.com in 2014. This year we have seen rapid growth in many of our content sections.
  • By: Benjamin Foley
  • 6,946 Reads
When David Gronewoller was asked to be part of this "Dominators" issue, the Golden Corral franchisee expressed sincere surprise.
  • Helen Bond
  • 11,505 Reads 1 Shares
Jeff Tews and Susan Rather were married for just a year when they entered a new venture as franchisees in the home care field.
  • Helen Bond
  • 9,785 Reads
Jeff's Bagel Run
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Two diverse partners blend together to be active in their Checkers franchiser business and their community.
  • Multi-Unit Franchisee
  • 7,762 Reads
Steve Olson offers five tips on how to improve the effectiveness of your sales team's closing skills.
  • Steve Olson
  • 4,460 Reads
Tariq Farid is an amazing guy. He's passionate about his employees, his community, his family, and his religion, and based on a 2.5 hour visit with him at his Wallingford, Conn., headquarters, if there were an award for the Nicest Guy in the World, he'd be on the list.
  • Eddy Goldberg
  • 6,491 Reads 1 Shares
Craig Joy, who works side by side with employees on the sandwich line at his Checkers restaurants in Florida, is known for his people-driven approach to business and the high retention rate of what he calls his "incredible team."
  • Debbie Selinsky
  • 8,121 Reads
Checkers co-franchisees Bruce Keehn and Andrew Lynn don't seek photo ops or newspaper articles about all the good they do in their communities.
  • Debbie Selinsky
  • 8,027 Reads 8 Shares
Last issue we discussed the first of the three key selling skills involved in effectively selling new franchises--and how they apply in good economies and bad.
  • Steve Olson
  • 4,385 Reads 2 Shares
You'll find Craig Joy with his sleeves rolled up working alongside his employees at his Checkers restaurants in Florida. The multi-unit franchisee takes a people-driven approach to running his business and, as a result, maintains a very high retention rate for his employees.
  • Multi-Unit Franchisee
  • 12,459 Reads 1 Shares
On a personal level, I bet 100 percent of you agree with me that people really do matter, but are you living it every day in your businesses?
  • Nate DaPore
  • 7,095 Reads 1 Shares
Franchisors often ask us when they should activate their franchise marketing fund. They may have a requirement for marketing spending in their FDD, but may not be collecting or spending the money centrally.
  • Janet Muhleman
  • 16,705 Reads 3 Shares
Larry Lee knows a great location when he sees one. After all, he was in real estate and shopping center development before he became a franchisee.
  • Multi-Unit Franchisee
  • 15,320 Reads 1 Shares
Bojangles
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Consumer marketing changes constantly—no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passé and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 8,157 Reads 1 Shares
Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.
  • Jack Mackey
  • 5,786 Reads
Change in a franchise system is inevitable. All franchise brands across all segments--food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear: either change and continue to grow, or remain stale and gradually fade away as more progressive competitors pass you by.
  • Franchise Update
  • 2,986 Reads 8 Shares
U.S. Census numbers show that Latinos are the nation's largest minority: the Hispanic American population in 2012 had reached 53 million and is expected to grow to 128 million by 2060.
  • Sebastian Aroca
  • 11,084 Reads 8 Shares
Whether it was the Gulf War, dot.com bomb, Katrina, or Great Recession, veteran brands know that change is constant, and that long-term growth is the ability to re-evaluate, adapt, and tackle economic storms.
  • Steve Olson
  • 4,516 Reads 1,021 Shares
Last issue we reviewed the first two days of the 2014 Franchise Consumer Marketing Conference, held this past June in Atlanta. This issue covers Thursday and Friday.
  • Kerry Pipes & Eddy Goldberg
  • 2,926 Reads 1,017 Shares
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
  • Vikram Rao & Francesca's Restaurant Group
  • 8,155 Reads 1 Shares
Larry Lee had a built-in advantage when he leveraged his career in real estate and shopping center development to include franchising.
  • Debbie Selinsky
  • 6,081 Reads
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
  • Plante Moran
  • 4,510 Reads 82 Shares
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