Automotive Feature Articles

Automotive Feature Articles

Franchise Sector Showcase

Informative Automotive franchise articles to support business buyers, franchisees, and franchisors.

We spoke with three brands, Buffalo Wings & Ring, Moe's Southwest Grill, and Meineke Car Care Centers to see how they are using social media and digital technology for customer engagement and as a local marketing tool for their franchisees.
  • Eddy Goldberg
  • 21,342 Reads 1 Shares
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • Debbie Selinsky
  • 5,938 Reads
One thing was clear at this year's Franchise Consumer Marketing Conference (FCMC): times have changed and will continue to change for franchise brand marketers--more rapidly than ever before.
  • Kerry Pipes & Eddy Goldberg
  • 3,381 Reads
Investing in your people builds a strong foundation and helps sustain future growth of your business. It can also help you identify and motivate highly qualified team members who could be the key to your future succession.
  • Kendall Rawls
  • 27,176 Reads 1,023 Shares
When Tropical Smoothie Cafe pondered an ingredient upgrade to a popular smoothie, the brand turned to data for direction.
  • By Helen Bond
  • 3,394 Reads 9 Shares
New Study Finds That Multi-Unit Franchisees Have More Satisfaction And Enjoy Operating Their Business More Than Single Unit Operators. And Because They Have More Invested, They Have Higher Expectations For Their Franchisor
  • Multi-Unit Franchisee
  • 22,044 Reads 1 Shares
Each year we work with FRANdata to compile a list of the country's largest multi-unit franchisee organizations.
  • Multi-Unit Franchisee
  • 3,742 Reads 2 Shares
Results from the 2016 Annual Franchise Development Report (AFDR) were unveiled in October at the 17th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 6,025 Reads
Two New DreamMakers Franchisees Join the Brand to Build Their Futures and Their Customers' Remodeling Dreams.
  • Multi-Unit Franchisee
  • 7,607 Reads
Early in her career, Barbara Moran-Goodrich, CEO of the Moran Family of Brands, was fired from her job as controller at Moran Industries--by her own father, who had founded the company.
  • Eddy Goldberg
  • 3,835 Reads
Franchise Update mystery shoppers, posing as qualified prospects, surveyed attendees at the 2014 Leadership & Development Conference for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 5,351 Reads 4 Shares
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Reporters love sources who understand their needs. Getting a call from a reporter who wants to quote you as an expert for his story, review your products or services, or invite you to write an exclusive article for a publication, is a major coup.
  • Ginny Grimsley
  • 6,758 Reads
The benefits of tracking traffic and measuring conversion rates in retail stores have long been established and are now widely considered fundamental in retailing.
  • Mark Ryski
  • 6,503 Reads 107 Shares
John Mulherin, a former investment bank CEO, likes to say he flunked retirement. "I believe that as people age, they have a decision to make," he says.
  • Debbie Selinsky
  • 7,907 Reads
Discovery Day is show time! Whether you have one franchise or a thousand, this special event propels your sales process to a crescendo.
  • Steve Olsen
  • 3,092 Reads
I believe the saying, "You are the sum of all your experiences" is pretty accurate. I've experienced a lot of challenges throughout my life, both personal and professional, and those challenges have definitely helped guide me in leadership roles.
  • Franchise Update
  • 4,615 Reads 1 Shares
Multi-unit franchise operators are about to exceed the 55 mph speed limit (or in this case, the 55% limit).
  • Darrell Johnson
  • 9,969 Reads 1 Shares
Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.
  • Kerry Pipes and Eddy Goldberg
  • 4,878 Reads 1,014 Shares
Franchising is bursting (not busting!) out all over this spring, with a flurry of activity in financing, M&A activity, and franchisee incentives.
  • Eddy Goldberg
  • 5,490 Reads 1 Shares
Franchising is bursting (not busting!) out all over these days, with a flurry of activity in financing, mergers and acquisitions, and incentives.
  • Eddy Goldberg
  • 3,453 Reads 25 Shares
Every business sector has its leaders, its standouts, its superstars. In franchising these are the Empire Builders, multi-unit and multi-brand franchisees who operate not one or two, but 10, 20, 100, or more franchised units.
  • Franchise Update Media
  • 15,013 Reads 1,023 Shares
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Franchise shows were the champions of recruitment during the 1980s and early 1990s. Franchisors effectively sold owners throughout the U.S. by "working the circuit" 40 weeks a year.
  • Steve Olson
  • 4,309 Reads 81 Shares
Each year we work with FRANdata to compile a list of the country’s largest multi-unit franchisee organizations.
  • Multi-Unit Franchisee
  • 3,249 Reads 1,021 Shares
That's a great question! In fact, none of us can get better without knowing how we are doing in key performance areas.
  • Jack Mackey
  • 6,618 Reads 1 Shares
It is essential for brands, especially franchise brands, to have a reputation management strategy for the Internet. It has always been the role of the franchisor to promote and protect the brand. In the Internet age there are new challenges online that must be addressed appropriately. In the old days, you put up a website and you directed people to go there and learn about you. You probably had a way for them to send you an email and maybe you had a coupon to print or detailed request form to fill out. Those days are gone. People no longer want to see what you are saying about yourself on your website. Web 2.0 and social media have changed all that. The Internet is now all about individual content and peer-to-peer interaction. People are no longer reading your website, they are reading what other people are saying about you everywhere else. There are conversations about your brand taking place online--conversations you may or may not know about--and you need a strategy to deal with them.
  • Franchise Update
  • 5,408 Reads 1,021 Shares
Multi-brand franchising allows multi-unit operators to balance risk and ride out the uncertainties of the marketplace in many ways...
  • Multi-Unit Franchisee
  • 5,413 Reads
Truly great franchise sales and development teams are hard to find... and can be even harder to create. For franchise sales executives, attracting the right mix of people, passion, and experience, along with creating a positive culture and providing the right mix of recognition and reward, it's a delicate balance. Achieving that balance means the difference between a marginal brand and a great one
  • Kerry Pipes
  • 4,523 Reads 68 Shares
Refugees from corporate America seeking capital to open a franchise business are tapping into their retirement plans to fund their fledgling businesses. So are multi-unit franchisees seeking to expand.
  • Eddy Goldberg
  • 8,781 Reads 1,023 Shares
For more than a decade now, Franchise Update has deployed teams of mystery shoppers to evaluate the performance of sales teams, specifically their responses to phone and online queries from qualified prospects. The companies surveyed each year are franchisors registered to attend the annual Leadership & Development Conference who ask to be mystery shopped. This year, our telephone mystery shoppers phoned 155 franchisors and submitted forms on 132 recruitment websites; and a separate team evaluated the websites themselves.
  • Eddy Goldberg
  • 5,713 Reads
In my book, Grow to Greatness: How to build a world-class franchise system faster, I present the Six Steps to Selling Success. Step Five is Discovery Day.
  • Steve Olson
  • 3,877 Reads 45 Shares
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