West Virginia Feature Articles

West Virginia Feature Articles

Looking for a franchise opportunity in West Virginia? Whether you're a first-time business owner or a seasoned entrepreneur, West Virginia offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in West Virginia is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in West Virginia.

Informative articles to support business buyers, franchisees, and franchisors in West Virginia.

The news is hardly surprising: another new domain name has been introduced. Yet this time, the news is different.
  • Lee Plave
  • 7,425 Reads 1,023 Shares
Pets and pet-related businesses are among today's hottest franchise opportunities--especially in the U.S., where pet owners are notorious for pampering their dogs, cats, birds (and even their rodents, reptiles, amphibians, and fish).
  • Eddy Goldberg
  • 3,433 Reads 17 Shares
Gary Hoyle thought there might be a good concept for franchising at a Florida restaurant he knew. So he ate there every day for three monthsâ€"soaking in the atmosphere and dining on the delicacies. It was enough to convince him it could work.
  • Kerry Pipes
  • 3,659 Reads 1 Shares
He always meant to quit working at Jack-in-the-Box and pursue his goal of becoming a doctor in the United States. Instead, he found success beyond his wildest dreams...in franchising.
  • Eddy Goldberg
  • 52,168 Reads 16 Shares
At 17, Victor Chapron was just another boy in the 'hood facing one of three probable futures: drugs, jail, or death. Instead, he was rescued from his high-risk life in Los Angeles and sent to live with his aunt in Chicago. That's where he caught a break and turned his life around... maybe even saved it. Today, at 40 years old, he's come full circle. He's back in LA--this time at the top of his game.
  • Eddy Goldberg
  • 8,929 Reads 105 Shares
The numbers vary, depending on who you ask, but the result is the same: The outlook for the continuity of family-owned businesses is bleak. So where's the disconnect? What goes wrong? With all the years of hard work and sacrifice that go into building a family-owned business, why don't more founders succeed in passing it on to the next generation--and the next? And what can a founder do to increase the odds the business will survive?
  • Eddy Goldberg
  • 6,559 Reads
Out of the American West came a term that has changed meaning from its use by the vaqueros herding cattle 100 years ago, to that of today's slick marketers of products and services. That word (or buzzword) is branding. In a world of instant communication, in which images whirl by us daily through multiple media, branding is crucial to success for both individuals and corporations.
  • Carren Bersch
  • 3,400 Reads 5 Shares
National marketing efforts on behalf of franchisees have always been one of the benefits of operating within a franchise system. Generally, you sign on, open a store, and you get brand support and marketing from the franchise system. That’s a great advantage, but some multi-unit operators like to take matters a step further... or even several steps further by taking local marketing into their own hands. There are many unique and creative ways for multi-unit operators to approach local marketing. Done right, it’s much more creative and involved than direct mail or coupons, and the results can be taken to the bank. Here are a few twists and tips we uncovered.
  • Kerry Pipes
  • 3,859 Reads 12 Shares
UPS Capital Business Credit, the financing arm of UPS, recently announced it is adding franchise finance capabilities to its portfolio of small business offering.
  • Joan Szabo
  • 3,907 Reads 15 Shares
"A hot dog at the ball park is better than steak at the Ritz." That's what Humphrey Bogart, American icon, said way back when. Today, the once-lowly hot dog has become an icon of its own, especially at sporting events around the world.
  • Eddy Goldberg
  • 5,806 Reads
Fourth in the overall rankings on the this year's AD50 list is 1-800-Got-Junk? All of its franchisees are multi-unit owners (or potentially), says CEO Brian Scudamore. "It's a pretty simple strategy," he says. "Find the right people, and once they've been successful with one franchise, then offer another."
  • 4,364 Reads 48 Shares
Angry Crab Shack
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Americans love to have fun--and despite their bulging waistlines, they also like to keep fit--or spend money trying! Between these two trends there's a lot of room for franchise growth--whether for seniors, juniors, or in-betweens!
  • Eddy Goldberg
  • 2,801 Reads 9 Shares
Franchising is attracting young entrepreneurs who see the field as full of opportunity. Some are working hard enough and have found the right niche to make their way to the top quickly. Take Gregg Majewski, who became chief financial officer of the Jimmy John's Gourmet Sandwich chain at the age of 22 after working only two months in what began as a summer internship position.
  • Joan Szabo
  • 4,932 Reads
March 30th marked another celebration of outstanding achievement in multi-unit franchising when the 2006 FAB Awards were presented to four franchisee winners who demonstrated a level of performance resulting in significant contributions to franchisor systems. At the JW Marriott Las Vegas Resort, Spa & Golf, attendees got to see franchising at its best at the Fifth Annual Multi-Unit Franchising Development Conference & Expo.
  • Carren Bersch
  • 4,555 Reads 29 Shares
Listening to franchisees with multiple brands discuss business sounds a little like stock brokers strategizing with clients about their portfolios.
  • Debbie Selinsky
  • 7,935 Reads 1 Shares
While politicians wrangled over the Mexican-U.S. border situation in 2006, one thing remained certain: people on both sides of the border love Mexican food. Americans have come a long way from Taco Bell, embracing Mexican food more and more each year, in all its flavors and variations.
  • 11,063 Reads
Chew on the numbers presented in this article and consider the implications for you and your organization from the perspective of your customers and employees--the people you hire and the people you sell to. You will see great numbers to keep in mind when positioning your company, looking for your next location, and developing your next marketing push.
  • Mauricio Velasquez
  • 4,559 Reads 3 Shares
With well over 100 company-owned units in operation mostly on the west coast, El Pollo Loco decided that its franchise program needed to change if the company was going to handle the growth it was anticipating from 190+ franchised units. The product, flame-grilled chicken with a Mexican flair, was right for a market more interested in healthier eating.
  • Ripley Hotch
  • 3,736 Reads 3 Shares
For many years--like the ancient bones of "Lucy" discovered by Donald Johanson in 1974 and long thought to be mankind's first ancestor--Albert Singer, who founded the Singer Sewing Machine Company in 1851, has been credited with being the first franchisor in the United States. The designation was likely given because his was the most recognized name of the early pioneers that people still remembered.
  • Michael Seid
  • 29,832 Reads 26 Shares
Chew on these numbers and take into consideration the implications for you and your organization from the perspective of your customers and your employees - who you hire and whom you sell to. You will see great numbers to keep in mind when positioning your company, your next office and your next marketing push. Many of these numbers come from my work in the construction, landscape, and business-to-consumer industries, which understood these numbers many years ago. Construction, landscaping, manufacturing, and related industries are in the trenches and don't understand why so many other industries are not getting it.
  • Mauricio Velasquez
  • 3,008 Reads
Family business teams in the franchise industry help prove the old adage that two good ideas are always better than one. That continues to be the case for Kelly Saxton and his family.
  • Joan Szabo
  • 3,251 Reads 7 Shares
Tropical Smoothie Cafe
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"Today you can work anywhere," says John Metz from his home in Buffalo, where he spends three months a year--the winter months. "It's a wonderful thing. I dial in to my office in West Palm Beach through a VPN and get everything I want. I can dial into the POS systems and get real-time information on all my restaurants. What else do I need? It's just like being in West Palm." Except for the snow.
  • Eddy Goldberg
  • 14,912 Reads 2 Shares
Did you know that the average time a visitor spends on a single web advertisement is less than 2.4 minutes? You might ask, so what? What it means is that you have less than 2.4 minutes to explain a) who you are; b) what you do; c) why should they join you; and d) what the requirements are for becoming your franchisee--and still leave them time to fill out the application. Needless to say, your window of opportunity is rather small. This means that you must optimize your advertisement to be as efficient as possible. Let's examine the steps to maximize performance.
  • Benjamin Foley
  • 2,807 Reads 4 Shares
Building a franchising empire in the restaurant industry takes a good deal of planning, commitment, and expertise. Fortunately for the industry there still are leaders out there who can bring all those qualities to the table.
  • Joan Szabo
  • 4,495 Reads 39 Shares
Ron Berger knows the advantage of buying an existing franchise concept and improving on it. That is what he has done with Figaro's Pizza, a Salem, Oregon-based chain that is growing at a rapid pace.
  • Joan Szabo
  • 4,339 Reads 7 Shares
Capital fuels growth, and multi-unit operators know how important growth is to their success. One finance company making growth happen for many area developers is GE Commercial Finance, Franchise Finance (GEFF). With more than $12 billion in served assets, GEFF has more than 6,000 customers and 21,000 property locations, mainly in the restaurant, hospitality, branded beverage, storage, and automotive industries.
  • Joan Szabo
  • 4,195 Reads 1 Shares
After 10 years in Atlanta, Phil Greifeld hasn't lost much of his New York accent. But after a stint as chief executive officer of the Huddle House chain, he has developed an appreciation for shirt-sleeve weather in winter, and for some of life's simpler pleasures -and smaller places.
  • Tom Steadman
  • 6,888 Reads
Frustration levels are bound to grow higher when back-office woes increase. As a result, you may end up spending valuable time and energy on making things right. Outsourcing accounting and other functions may be the way to go. If you are in the restaurant industry, one firm to consider is Wichita-based Savista-FSC.
  • Joan Szabo
  • 4,482 Reads 1,014 Shares
Finding the right type and mix of financing can mean the difference between success and failure for many franchisors. While your main choices are debt, equity, self-funding, and external funding, experts say the best-managed companies often mix their financing sources and choices, at different stages of development, to achieve the best business results.
  • Joan Szabo
  • 4,294 Reads 9 Shares
Franchisors are always looking for ways to boost cash flow and build greater trust with franchisees. One way to help accomplish those goals is to offer an effective purchasing program.
  • Joan Szabo
  • 3,704 Reads 11 Shares

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