New Mexico Feature Articles

New Mexico Feature Articles

Looking for a franchise opportunity in New Mexico? Whether you're a first-time business owner or a seasoned entrepreneur, New Mexico offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Mexico is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Mexico.

Informative articles to support business buyers, franchisees, and franchisors in New Mexico.

In the world of franchising, expansion and growth is the name of the game; creating leads and identifying prospective franchisees is a pivotal part of the corporate operation. This means that franchise executives learn quickly to stay on top of the latest techniques for marketing, generating leads, and recruiting new franchisees.
  • Franchise Update Magazine
  • 9,289 Reads 10 Shares
"As a brand, people know Denny's," says Doug Wong, Denny's director of franchise development at the iconic, 56-year-old American breakfast franchise. "But they don't know who we are today." That goes for customers as well as potential Denny's franchisees.
  • Kerry Pipes
  • 6,521 Reads 25 Shares
Franchise Update Media Group, the leading industry resource for franchise development, today announced that Area Developer Magazine has a new name: Multi-Unit Franchisee Magazine, effective with the Issue III 2008 edition, which will be published at the end of the month.
  • Press Release
  • 6,884 Reads 1,021 Shares
Amid the arid, bronze landscape of the Arizona desert, things heated up for Area Developer's 2008 Multi-Unit Franchising Conference on April 23–25 at the Hyatt Gainey Ranch Resort & Spa in Scottsdale. The annual three-day meeting of the minds, which once again set new attendance records, was packed with seminars, sessions, and speakers who provided multiple opportunities for personal and professional growth for multiunit franchise operators of all size and scope.
  • Kerry Pipes
  • 4,121 Reads 31 Shares
The FTC's new Franchise Rule "permits a franchisor to provide information about the actual or potential financial performance of its franchise and/or franchisor-owned outlets." Does this mean it is game-on for providing financial performance representations (FPRs, formerly known as earnings claims)?
  • Darrell Johnson
  • 5,510 Reads 1,023 Shares
It started with a desperate phone call from a distraught daughter at her wit's end. Patricia Maisano was on the receiving end of that call. The woman on the other end of the phone was searching for assistance in caring for her elderly mother. At the time, Maisano was running a health care consulting business in Philadelphia. She was a registered nurse and well-versed in case management. And the phone call had a significant impact on her.
  • Kerry Pipes
  • 2,877 Reads 1,021 Shares
When Pat Williamson was a sophomore at the University of Georgia in 1969, he was home from school one weekend and heard about a summer job opportunity. A Frito-Lay route man stocking the shelves in Williamson's father's retail store had asked if there were any kids looking for a summer job. Williamson's grandfather overheard the request and passed along the info to young Pat.
  • Kerry Pipes
  • 13,881 Reads 4 Shares
One year ago, the debt markets were flush with cash, the merger and acquisition marketplace was lively with new deal announcements, and operating companies were aggressively pursuing new unit development opportunities. Today, we have a very different story, although an historically recurring one.
  • Dean Zuccarello
  • 4,067 Reads 1,023 Shares
With the Amended FTC Rule mandatory as of July 1, Franchise Update asked franchisors in different industries, and of varying size and maturity, for their thoughts on the pros and cons of using Item 19 of their FDD as a sales tool. Short answer: great idea, and a real competitive edge—as long as the brand is doing well and you keep it legal. The devil, as usual, is in the details.
  • Eddy Goldberg
  • 7,951 Reads 1,014 Shares
The franchising continues to grow, not only in size, but complexity—and in recent years, a huge part of that is attributable to multiunit, multi-concept franchising. Today one of every two franchise operators has more than one location. And really, why not? If the cookie-cutter approach works in one location it will most likely work in another, and another. In fact it really boils down to a simple numbers game: the more sales and revenue generated, the more profit potential there is.
  • Kerry Pipes
  • 8,165 Reads 5 Shares
We are a nation of worriers. And lately, when it comes to fretting about the capital markets and the economy, it seems we have elevated worrying to an art form. Just the other day, I heard a national news announcer proclaim that investors had become "trepidatious" in response to recent market volatility. Huh?
  • Carol Clark
  • 3,742 Reads 11 Shares
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A few weeks ago I found myself at a conference in New Orleans speaking to a few hundred college recruiters. The brands represented in the room were well-known: Shell, Geico, Valpak, Wal-Mart, Enterprise, Jaguar, Boeing. My topic was the tremendous disconnect between young people today and the companies that work so hard to pursue and attract them.
  • Jennifer Kushell
  • 4,074 Reads 2 Shares
Franchise Update Media Group, the leading industry resource for franchise development, today announced the re-launch of the company website,www.franchiseupdatemedia.com, featuring a new design that provides a more complete overview of the educational and lead-generation products targeting franchise audiences online, in print and in person.
  • Press Release
  • 4,008 Reads 10 Shares
Florida-based businessman Peter Economys and New York entrepreneur Rob Tobias have a very special talent important to area developers: they're champion multi-taskers. But the concentration and mental agility necessary for the success of any area developer is doubly important for them--because each oversees multiple concepts.
  • Debbie Selinsky
  • 5,247 Reads 129 Shares
Heather Spell and her husband Gentry spent the last decade as ticket brokers, finding their customers the best seats for sports and entertainment events in the Sacramento area.
  • Kerry Pipes
  • 6,630 Reads 282 Shares
Technologists busily reinventing the World Wide Web say franchises can look forward to an Internet where it will be much easier to collaborate, innovate, and to manipulate data and software on a wide variety of Net-friendly devices.
  • Joe Dysart
  • 5,252 Reads 2 Shares
Of course, not all events are worth the same price, but many executives often respond as if they are. Stressed executives can exhibit the same heart rate increase, elevated blood pressure, and hormonal release when running late for a meeting as if confronted by a thug with a knife. The human toll is the equivalent of paying $1,500 for a $50 sweater. Do that too frequently and your resources will be spent. Take similar exhaustion across the organization and the tally becomes astronomical. Many distressed companies not only fail to realize how distressed they are, but also how much that distress costs them in productivity and profit.
  • Cathy L. Greenberg
  • 4,266 Reads 36 Shares
After Tom Barnett graduated from the United States Air Force Academy, his first assignment as a lieutenant was to head to UCLA for an MBA. That wound up costing the Air Force a career professional.
  • John Carroll
  • 4,712 Reads 1 Shares
All development people dream about that perfect prospect. Someone who is interested in their concept, pre-qualified and brought to them by a highly respected third party, an introduction that carries with it a direct or implied endorsement.
  • Kay Ainsley
  • 2,967 Reads 6 Shares
John Prince has done a lot in his 66 years. He's been a radio talk show host, reporter, stockbroker, and even ran a small hot dog and soup stand. He's worked at SmithBarney, Citibank, been a multi-concept owner, and even started his own franchise brand (more on that later). He's seen franchising from more than both sides now.
  • Eddy Goldberg
  • 18,016 Reads 5 Shares
There has been a growing trend in the world of franchising to tell candidates more about their earnings potential. Item 19 in the Franchise Disclosure Document (FDD) is the section that provides details on earnings, costs, and other factors likely to affect future financial performance after a candidate signs on to become a franchisee.
  • Eddy Goldberg and Kerry Pipes
  • 23,432 Reads 2 Shares
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After my workshop on loss prevention and security at Franchise Update's Multiunit Franchising conference this past April in Scottsdale, attendees made their desire clear for more information on the topic--and for specific tactics they could employ to improve profitability. After all, every dollar not lost to employee or customer theft (or some other form of controllable loss), falls directly to the bottom line.
  • Rollie Trayte and Gary Widman
  • 4,567 Reads 3 Shares
Unfortunately, many franchisors flounder in direct-response recruitment advertising. Typically, their development efforts focus on improving their sales and media sources, with minimal attention paid to increasing ad performance.
  • Steve Olson
  • 3,667 Reads 1 Shares
When we visited with Hank Huth last year, the franchising veteran was keeping busy overseeing his 23 Blockbuster Video locations and 7 Palm Beach Tan units. He had an eye on expanding his Palm Beach Tan portfolio and he did just that in 2007, adding 3 more and winning the company's 2007 Developer of the Year Award. But that's not all he's been busy developing.
  • Kerry Pipes
  • 8,774 Reads 1 Shares
There's a loud ruckus, a crowd gathers 'round, and a customer is sprawled on the floor next to the soft drink dispenser. The area is covered in soda and ice and the customer laments she slipped, fell, and is injured because of your negligence.
  • Kerry Pipes
  • 9,046 Reads 1 Shares
With her high energy and positive attitude, it's no surprise that Linda Fong is a successful multi-brand, multiunit franchisee. However, like many franchisees, she's not one of those who made a plan and followed a straight line to that success. But it's the detours and her individualism that have taught her what she needed.
  • Eddy Goldberg
  • 3,597 Reads 15 Shares
When Bill McPherson was growing up in the San Fernando Valley, he dreamed of being a professional basketball player. He was good enough to get a scholarship to the University of California at Irvine.
  • Debbie Selinsky
  • 3,823 Reads 3 Shares
Growing up with a father who owned a Burger King gave Will Bigham an early look into the back room operations of fast food franchising, laying the groundwork for his own career.
  • John Carroll
  • 4,045 Reads 43 Shares
Performing a financial analysis of your existing units, for disclosure to franchise candidates in Item 19 of your FDD, could be one of the most important decisions you make for your concept
  • Marc Kiekenapp
  • 3,698 Reads 2 Shares
For Bill Gellert, who currently owns and operates 14 franchise units across three brands, with a fourth on the way, business is "a constant mixture of fear and excitement." And he loves it.
  • Eddy Goldberg
  • 4,112 Reads 37 Shares

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