New Mexico Feature Articles

Looking for a franchise opportunity in New Mexico? Whether you're a first-time business owner or a seasoned entrepreneur, New Mexico offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Mexico is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Mexico.

Informative articles to support business buyers, franchisees, and franchisors in New Mexico.

Benefits of Customer Profiling and Site Selection Tools for Franchisors

Franchising is a complex business in that as a franchisor we have to fully understand two layers of customer profiles.

Randy Murphy
8,809 Reads

Social Media Strategy: Prepare Your Panic Plan

The final step in a simple social media strategy comes down to preparation.

Erica McClenny
3,453 Reads 57 Shares

October 2011 Social Media Roundup

Metrics firm Experian studied how people spent their time online in the United Kingdom this August.

Daniel Lieberman
2,936 Reads 4 Shares

Father Knows Best: Taking The Time To Grow A Thriving Family And Business

On the cusp of turning 30, Bryan Selden was looking to grow his business.

John Carroll
4,378 Reads

No Fare: How To help the Wrong People Off Your Bus

It's a smooth ride when you have the right franchisees in your system. But what do you do with those frustrated franchisees that "aren't making it happen?"

Steve Olson
2,880 Reads 5 Shares

Tax-Deferred Exchanges: A Creative Financing Tool for Franchisees

Smart franchisees are always looking for ways to increase cash flow and reduce expenses.

Andy Gustafson
9,522 Reads 189 Shares

Keep Those Complaints Coming: They're Valuable To You--and Anyone You Do Business With

Most of us hate complaints. We hate to get them, and we hate to give them.

Multi-Unit Franchisee
7,260 Reads

Pick Up the Phone!: CRM Systems Are Great, But...

Technology has allowed us to track our lead sources, assist us in buying advertising, organize our day, notify us when to make a call, and send emails.

Marc Kiekenapp
3,255 Reads 23 Shares

A Passion for People: Multi-skilled Lenny's Sub Shop President Leads by Example

Lenny's Sub Shop President Brent Alvord lends new meaning to the term, well-rounded: an MBA in finance from the University of Memphis, 15 years as an executive with organizations such as Burger King, FedEx, and America Online, and a hands-on understanding of the restaurant industry he acquired as a youth working at Subway, Ruby Tuesday's, and Chili's.

Debbie Selinsky
4,666 Reads 2 Shares

Band of Brothers: Houston Trio Named Twin Peaks Franchisee of the Year

Brothers Joe, Ricky, and John Rosa were no strangers to the restaurant business.

Multi-Unit Franchisee
12,302 Reads

How To Build a Compelling Franchise Recruitment Website

What are you doing to create a compelling, response-driven recruitment website for your brand?

Franchise Update
6,241 Reads 517 Shares

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The Winner's Column - October 2011

As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month.

Eddy Goldberg
5,626 Reads 179 Shares

Project Financing: Should the Fix Be In?

Interest rates right now are low—very low. They've been low for a while. And they're expected to remain low for the foreseeable future

Dean Zuccarello
5,976 Reads 1 Shares

Franchisee Turns Franchisor: Making the Best Of Both Worlds

When Michael Ansley was a teenager helping his father, a painter, with work at KFC and Wendy's restaurants in Springfield, Ohio, he soaked up both his father's entrepreneurial spirit and a basic knowledge of the food and franchising business.

Debbie Selinsky
6,904 Reads 1 Shares

Dominant, Dazzling, and Delightful: Six Growing Multi-Unit Operators Tell How They Do It

One common thread linking this year's group of multi-unit dominators is how none planned a career in franchising.

Eddy Goldberg
5,308 Reads

Fully Focused: Paying Attention To What Works

Recently, I spent several hours with Simon Sinek, a very creative New York marketing strategist.

Howard Putnam
5,138 Reads 40 Shares

Where Are The Role Models?: Good Examples Of Customer Service Are Few And Far Between

They are athletes, Nobel Prize winners, and heads of state.

John Tschohl
9,592 Reads 1 Shares

Money Changes Everything: Parlaying Unit-Level Economics into franchise sales

Unit-level economics. This single key is the greatest predictor of a franchisor's future success!

Joe Mathews
3,309 Reads 36 Shares

Time for Business & Family: Bryan Selden Makes Room For Both

On the cusp of turning 30, Bryan Selden was looking to grow his business.

John Carroll
8,674 Reads 1 Shares

Who Manages the Customer Experience?: Operations, Marketing--And Customers

The customer journey is made up of the experiences that come from all interactions with your brand. Some customer experiences are created directly by marketing and some by operations.

Jack Mackey
4,440 Reads 271 Shares

Memphis Rap: Rapper Rick Ross signs Wingstop development agreement for Memphis

Last summer he was touring with fellow rap star Lil Wayne while also preparing for the release of his fifth studio album, which was being released by his own Maybach Music Group Empire.

Franchising.com
15,375 Reads 1,023 Shares

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Mobile Marketing: Reaching Consumers Where They Are -- When They Want It

Every day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.

Tom Epstein
6,838 Reads 108 Shares

Ground Round Bound: All the Little Things He Does Pays Off Big

John Scharnweber grew up in the restaurant business, starting at the bottom as a dishwasher and busboy growing up in Minneapolis.

John Carroll
7,332 Reads 3 Shares

Local-Level Marketing

What are some effective ways to get franchisees to "buy in" and become actively involved with local-level marketing efforts?

Franchise Update
7,427 Reads 649 Shares

September 2011 Social Media Roundup

A study of 4 million randomly sampled Tweets showed that websites with a Twitter share button get almost 7 times as many link mentions on average as ones that don't have them.

Daniel Lieberman
6,591 Reads 3 Shares

Anatomy of a Start-Up: Building a Brand New Brand, Part 2

In this issue's glimpse into a franchise start-up, I'll share the challenges and the victories I've encountered in attempting to differentiate our emerging EarthFruits Yogurt brand within its red-hot category and the resultant commoditization occurring within the space.

Keith Gerson
4,428 Reads 60 Shares

Behavioral Leadership: Getting the Most From Employees by Relating to Them in Their Styles

Practicing The Platinum Rule--treating others the way they want to be treated by adapting to their behavioral style--can quickly make you a more sensitive, effective leader.

Dr. Tony Alessandra
7,657 Reads 1,014 Shares

Can You Take A Complement?: Complementary Franchises Deliver Opportunity for Multi-Unit Franchisees

In this sluggish economy, home-based franchises--or businesses you can run out of a home office--are some of the fastest moving franchise opportunities out there.

Susan Morris
6,183 Reads 107 Shares

Challenge the Pros: Creating A Response-Driven Recruitment Website

What are you doing to create a compelling, response-driven recruitment website for your brand? Things are moving fast in new technologies and the ways people are using them to communicate.