New Mexico Feature Articles
Looking for a franchise opportunity in New Mexico? Whether you're a first-time business owner or a seasoned entrepreneur, New Mexico offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Mexico is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Mexico.
Informative articles to support business buyers, franchisees, and franchisors in New Mexico.
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the third annual Franchise Consumer Marketing Conference will be held June 25-26, 2013 at the Ritz-Carlton Buckhead in Atlanta.
- PRESS RELEASE
- 2,312 Reads 1,021 Shares
Customer journey mapping is a hot topic for the leaders of franchise organizations.
- Jack Mackey
- 12,173 Reads 1 Shares
Confused about using social media as part of your consumer marketing toolkit? You're not alone.
- Franchise Update
- 3,847 Reads 40 Shares
CMOs must adapt or die in today's social media-driven marketing world, according to strategic marketing consultant Lisa Nirell, president of Energize Growth.
- Eddy Goldberg
- 2,983 Reads 13 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
- Franchise Update
- 7,635 Reads
A new survey of almost 500 businesses, nearly all of them with 100 or fewer employees, reveals some changes in how small businesses are using social media today.
- Daniel Lieberman
- 2,516 Reads 40 Shares
In an episode of "The Simpsons," Lisa tells her dad that the Chinese use the same word for both "crisis" and "opportunity"--to which Homer replies, "Yes! Crisitunity!"
- Carol Schleif
- 5,841 Reads 150 Shares
Edwin Sarkissian escaped the oppression of his native Iran with his family in 1996.
- Multi-Unit Franchisee
- 108,245 Reads 834 Shares
Managers are overwhelmed and burdened with many tasks and responsibilities in a constant quest to improve results.
- Timothy Bednarz
- 4,429 Reads 1,023 Shares
In July 2011, Atlanta-based private equity firm, Roark Capital Group, purchased Arby's Restaurant Group, Inc.
- Hala Moddelmog
- 3,732 Reads 1 Shares
According to Chris Jackson, director of marketing and branding at College Hunks Hauling Junk, "He lives College Hunks. If he is in the grocery store, it's a marketing opportunity."
- Multi-Unit Franchisee
- 5,894 Reads 284 Shares
Aziz Hashim, who was an engineer before deciding he liked restaurants and franchising better, has a detailed, systematic process for evaluating potential new brands.
- Eddy Goldberg
- 4,462 Reads 74 Shares
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
- Kerry Pipes
- 3,435 Reads 2 Shares
Previously, I described one of the few positives from the recent financial crisis: In the world of small-business lending, franchising has gained a competitive edge in the battle for access to capital.
- Darrell Johnson
- 4,990 Reads 16 Shares
In this era of tight and uncertain franchisee financing, savvy franchisors are working hard to provide more options for finding startup capital for new franchisees and growth capital for existing franchisees.
- Eddy Goldberg
- 4,891 Reads 73 Shares
Successful franchise recruitment requires building a marketing plan that produces qualified prospective buyers at acceptable costs.
- Steve Olson
- 2,564 Reads 66 Shares
After visiting with Guillermo Perales five years ago, perhaps the most pointed question to ask him today is, "What have you not been up to?"
- Kerry Pipes
- 13,995 Reads 7 Shares
Cheryl and Joey Robinson operate 35 Supercuts locations in the Los Angeles area. Cheryl represents their company, Sapphire Ventures, on the board of the Supercuts Franchise Association (SFA).
- Jack Mackey
- 3,528 Reads 31 Shares
Michael Knobelock has always been in sales. As a 14-year-old growing up in Houston, he sold newspaper subscriptions and was a top salesman, earning between $400 and $500 a week in the 1970s.
- Kerry Pipes
- 12,122 Reads 14 Shares
This is the first of a three-part series on how to optimize your franchisee conventions.
- Evan Hackel
- 2,720 Reads 31 Shares
The decision to sell your successful multi-unit business is now firmly on the horizon.
- Dean Zuccarello
- 8,470 Reads 2 Shares
Charlie and Judy Divita operate six Firehouse Subs in the greater Columbia, S.C., area, including one nestled in the heart of the USC campus.
- Multi-Unit Franchisee
- 5,658 Reads 19 Shares
A year ago, Ray Margiano, an admitted lifelong "workaholic," had an epiphany.
- Debbie Selinsky
- 3,246 Reads 31 Shares
At every level, technology is now a game changing tool - and a great weapon of destruction.
- Scott Klososky
- 7,176 Reads 1,023 Shares
When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.
- Franchise Update
- 6,024 Reads 1,023 Shares
Amazon.com is a master at courting - and keeping - customers. It builds everything around the customer and has a better grasp of the power of the customer experience than any other company in the world.
- John Tschohl
- 4,231 Reads 156 Shares
Terri Snyder has 30 years of marketing experience in food service, including Pizza Hut, Domino's, and T.G.I. Friday's.
- Kerry Pipes
- 4,071 Reads 2 Shares
How do you feel when a valued employee gives notice? Are you shocked? Disappointed? Do you feel like you've been jilted?
- Mel Kleiman
- 6,133 Reads
Hubspot has published an ebook to educate marketing professionals and business owners on how to develop and manage an effective Internet marketing program.
- Hubspot
- 3,858 Reads 332 Shares
Social media provides new and powerful tools for communicating with customers.
- Daniel Lieberman
- 2,256 Reads 16 Shares
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