New Jersey Feature Articles
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Informative articles to support business buyers, franchisees, and franchisors in New Jersey.
With planning well under way for the 3rd annual Franchise Consumer Marketing Conference in Atlanta on June 25-26, we asked our incoming chair, Wendy Magus, vice president of marketing at Kiddie Academy, for her thoughts on why this conference has quickly become so valuable to her.
- Franchise Update
- 3,342 Reads 52 Shares
Marketers have a lot to do these days, both despite and because of technology - as well as their expanding role in the enterprise.
- Eddy Goldberg
- 3,060 Reads 154 Shares
If you're using a content marketing strategy with your social media channels, you'll recognize the problem that our tool of the month solves.
- Daniel Lieberman
- 2,507 Reads 12 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that Sean Falk, multi-brand franchise owner and former Marine, is the chairman of the 2013 Multi-Unit Franchising Conference, which will be held March 27-29 at Caesars Palace in Las Vegas.
- Franchise Update Media
- 19,002 Reads
As many of you already know, there are significant changes to lease accounting on the horizon.
- Cory Bennett
- 16,134 Reads 1,005 Shares
Randy Merrill is an Army veteran who is looking for a few good brands--as long as they're in his wheelhouse: sports, health, and wellness.
- Multi-Unit Franchisee
- 4,251 Reads 14 Shares
Terri Snyder's 30 years of experience in foodservice marketing include stints with Pizza Hut, Domino's, and T.G.I. Friday's.
- Kerry Pipes
- 7,185 Reads 2 Shares
Are you a great leader or an "at risk" failing leader? How do you know? What would your staffers say? What would your own supervisor say?
- Multi-Unit Franchisee
- 7,762 Reads 625 Shares
How can you help prospects with questions to ask and what information they should be seeking from franchise development people and franchisees?
- Franchise Update
- 5,060 Reads 124 Shares
Mobile commerce is catching on, even in the high-end market of buying a business.
- Franchise Update
- 5,664 Reads 3 Shares
For William Bruce, chief operating officer at Abundant Brands in American Fork, Utah, a late night of channel surfing turned into a life-altering idea to feed the hungry.
- Helen Bond
- 7,137 Reads 97 Shares
I would like to introduce you to "Norm," and how we might consider working with him.
- Marc Kiekenapp
- 2,886 Reads 30 Shares
When franchisee prospects begin their research into franchise brands, they often don't have a clue about what questions to ask their franchisor, or what to ask franchisees during the validation phase of their investigation.
- Erin Crawford
- 2,348 Reads 61 Shares
As a former Air Force fighter pilot, Greg Mooneyham is a natural risk-taker. But his decision to venture into the world of franchising in the fitness industry during an economic downturn was a calculated move to practice what he preached.
- Helen Bond
- 7,506 Reads 142 Shares
That stockbroker job Kevin Osterfeld had longed for didn't turn out quite like he planned. So he made a change.
- Multi-Unit Franchisee
- 9,134 Reads 1 Shares
Doug Pendergast makes no bones about it when he says one of his goals for Krystal Burger is to focus the brand on being better, not bigger.
- Kerry Pipes
- 6,818 Reads 2 Shares
Gina Puente has built her franchise empire in a nontraditional way. She operates her brands in airports and hospitals and she is an innovator with a passion for creating her own brands.
- Multi-Unit Franchisee
- 6,541 Reads 233 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the third annual Franchise Consumer Marketing Conference will be held June 25-26, 2013 at the Ritz-Carlton Buckhead in Atlanta.
- PRESS RELEASE
- 2,403 Reads 1,021 Shares
Customer journey mapping is a hot topic for the leaders of franchise organizations.
- Jack Mackey
- 12,666 Reads 1 Shares
Confused about using social media as part of your consumer marketing toolkit? You're not alone.
- Franchise Update
- 4,041 Reads 40 Shares
CMOs must adapt or die in today's social media-driven marketing world, according to strategic marketing consultant Lisa Nirell, president of Energize Growth.
- Eddy Goldberg
- 3,199 Reads 13 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
- Franchise Update
- 7,870 Reads
A new survey of almost 500 businesses, nearly all of them with 100 or fewer employees, reveals some changes in how small businesses are using social media today.
- Daniel Lieberman
- 2,632 Reads 40 Shares
In an episode of "The Simpsons," Lisa tells her dad that the Chinese use the same word for both "crisis" and "opportunity"--to which Homer replies, "Yes! Crisitunity!"
- Carol Schleif
- 6,132 Reads 150 Shares
Edwin Sarkissian escaped the oppression of his native Iran with his family in 1996.
- Multi-Unit Franchisee
- 109,326 Reads 834 Shares
Managers are overwhelmed and burdened with many tasks and responsibilities in a constant quest to improve results.
- Timothy Bednarz
- 4,631 Reads 1,023 Shares
In July 2011, Atlanta-based private equity firm, Roark Capital Group, purchased Arby's Restaurant Group, Inc.
- Hala Moddelmog
- 3,949 Reads 1 Shares
According to Chris Jackson, director of marketing and branding at College Hunks Hauling Junk, "He lives College Hunks. If he is in the grocery store, it's a marketing opportunity."
- Multi-Unit Franchisee
- 6,166 Reads 284 Shares
Aziz Hashim, who was an engineer before deciding he liked restaurants and franchising better, has a detailed, systematic process for evaluating potential new brands.
- Eddy Goldberg
- 4,629 Reads 74 Shares
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
- Kerry Pipes
- 3,660 Reads 2 Shares
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