New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

Engaged For Success: Creating Real Employee Engagement from the Ground Up

These days we hear plenty about employee engagement. We know disengaged employees are bad for business.

Multi-Unit Franchisee
6,955 Reads 1 Shares

Integrity And Rewards: Former Partner Shares Life Lessons from the Rise and Fall of Arthur Andersen

Larry Katzen made partner at Arthur Andersen by the time he was 30. The "Big 8" accounting firm had a long reputation for innovation and integrity.

Multi-Unit Franchisee
5,992 Reads 5 Shares

Smoothie Operator: Wan Kim is Reshaping the 40-Year-Old Brand

Wan Kim is a quick study. After graduating from Boston University with a degree in international management, he began his MBA studies at the University of California-Irvine at the crest of the investment-heavy dot-com boom of the late '90s/early 2000s.

Kerry Pipes
14,523 Reads 2 Shares

CMO Q&A: Paul Macaluso, Moe's Southwest Grill

Paul Macaluso carries a unique distinction at Moe's Southwest Grill: he's the brand's first chief marketing officer.

Kerry Pipes
6,152 Reads 1 Shares

Compassionate Leader: Domino's Franchisee Dominates with a Kind and Gentle Hand

Mary Lynne Carraway's 74 Domino's Pizza restaurants may dominate the Washington, D.C., market, but she runs her 1,800-employee business with a kind and gentle approach to success.

Debbie Selinsky
10,387 Reads 5 Shares

Social Media Marketing 2014 - Benchmarks Report

After several years of being the shiny new tool everyone covets and can't wait to use, social media is now becoming just another part of the marketing toolbox, a little banged up perhaps, maybe even a little rusty.

Eddy Goldberg
6,352 Reads 459 Shares

How Do You Measure Your Consumer Marketing Spend?

Bojangles' has one of the highest average unit sales volumes in the QSR industry, driven by strength across all three primary day parts.

Douglas J. Poppen
2,421 Reads 24 Shares

Social Media Roundup - December 2013

A Subway franchisee in Allentown, Pa., has started accepting Bitcoins for payment - and it's working.

Daniel Lieberman
4,261 Reads 68 Shares

Sooner Expansion: Zaxby's Franchisees Moving Into Oklahoma

Two Zaxby's franchisee partners with ties to the brand's corporate office are growing again.

Multi-Unit Franchisee
5,829 Reads 3 Shares

Twitter Makes Changes

A couple of months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients.

Marsha Friedman
5,115 Reads

STAR Struck: Top Performers in Franchise Recruitment Recognized

Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.

Debbie Selinsky
7,020 Reads

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Leading by Example: Catherine Monson shows the way at FastSigns

In the eyes of Catherine Monson, the most important role of a CEO is leading and inspiring.

Kerry Pipes
5,335 Reads 1,022 Shares

Franchise Sales: Tips from the Top

Tom Wood, president and CEO of Floor Coverings International (FCI), is well-known for his "First to the door wins" approach to franchise sales.

Eddy Goldberg
5,718 Reads 1 Shares

Using Social Media Inside Your Organization

Businesses that successfully transition to social organizations will have a competitive advantage over those that do not.

Eddy Goldberg
8,022 Reads 1,023 Shares

Overseas Expansion 2014: Is It Right for Your Brand?

In 2013, U.S. franchisors of all sizes and from all sectors are "going global" with their brands. Is this a temporary trend or a long-term strategy decision?

William G. Edwards
3,915 Reads

Using Profiling Tools To Help Qualify Franchise Candidates

Many franchisors use behavioral surveys as part of their franchisee selection process. This can be a smart investment, considering the size of the payoff and the risk.

Steve Olson
4,261 Reads

Card Catastrophe: Why Mobile Processing Should Scare You

Have your begun processing payments with a smartphone or tablet yet? Maybe they're seriously considering implementing a mobile processing strategy like many other businesses and micro-merchants.

Jon Clark
10,956 Reads 39 Shares

Baptism By Fire: Dunkin's West Pioneer Learns to Thrive Despite the Economy

Multi-unit franchisee Jason Duffy may only be 38 years old, but he could write a book about being successful in business during tough economic times.

Debbie Selinsky
6,731 Reads

Loyalty on the Go: Boost Unit Revenue with Mobile Loyalty Programs

Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.

Tom Epstein
5,658 Reads

Against the Odds: Steve Baliva Helped his Community Through Hurricane Sandy

Steve Baliva knew Hurricane Sandy was on its way and headed for the New Jersey coast.

Debbie Selinsky
5,013 Reads 2 Shares

Dominate Your Competitors: Focus on a Customer Service Strategy

If your company thinks "customer service" is limited to greeting a customer and dealing with their complaints, you're missing the big picture - and tremendous profits.

John Tschohl
6,061 Reads 102 Shares

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Building Success: Business Lessons from a Small Business CEO

I found a fascinating website while trolling around the Internet recently.

Marsha Friedman
5,677 Reads

Failing To Lead: Avoid These 3 Leadership Myths

Bradley was failing, and failing badly.Not only did the members of his team avoid him in the lunchroom and never stop by to say "good morning," they had begun taping a target to his back every day and everyone had signed up for archery lessons.

Erick Lauber, Ph.D.
4,216 Reads

The "Participation Economy": Work with Millennials Just As You Would Market to Them

Franchisees are looking hard at how to recruit and retain Millennial employees.

Jeff Fromm
9,610 Reads 2 Shares

Can Facebook Ads Help You Get More Likes?

For better or for worse, social media marketers know that their clients and/or superiors are judging the success of their efforts.

James Crater
5,535 Reads 2 Shares

Struggling To Integrate Your Marketing Strategy? You're Not Alone

One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.

IgnitionOne
2,619 Reads 8 Shares

Social Media Roundup - November 2013

Content marketing has become a major force on the Internet in the past couple of years.

Daniel Lieberman
3,910 Reads

Employee Cross Training: How eLearning can Double Employee Value

Here's a scenario. You are looking to hire a new team member. You've reviewed applications, held interviews, and narrowed it down to two candidates.

Nate DaPore
6,432 Reads 1 Shares

Failed Forward

By Most Anyone's Definition, Eric Holm Is A Business Success Story. The Winter Park, Fla., Man Owns 30 Golden Corral Restaurants, Bringing In $155 Million In Annual Sales And Providing Jobs For More Than 3,000 Workers In Georgia And Florida.

Debbie Selinsky
16,413 Reads 1 Shares

Chief Brand Officer: Mission: To Grow and Protect The Brand

Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.