California Feature Articles
Looking for a franchise opportunity in California? Whether you're a first-time business owner or a seasoned entrepreneur, California offers exciting potential for franchise success. With thriving markets in key cities like Los Angeles, San Diego, San Jose, San Francisco, Fresno, Sacramento, Long Beach, there's a perfect environment to launch and grow a franchise. From food and beverage to retail and services, the diverse economic landscape in California is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in California.
Informative articles to support business buyers, franchisees, and franchisors in California.
Online marketing, social media, and social commerce have created an environment that places an increased burden on franchise marketing departments.
- Keith Klein
- 11,155 Reads 1 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
- Eddy Goldberg
- 7,209 Reads 1 Shares
As multi-unit franchisees with 24 Sizzler restaurants, Gary and Sally Myers spend a lot of time together at work, where he is president and CEO of their Temecula, Calif.-based company, and she is vice president of marketing.
- Debbie Selinsky
- 15,131 Reads 2 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
- Eddy Goldberg
- 8,443 Reads
It would be fantastic to have a franchise that is so far and away superior to anything else on the market that there is simply no comparison. In the real world, most of us have competitors that have products and services (shiny objects) that perform reasonably well compared to ours.
- David LaBonte
- 6,771 Reads 353 Shares
As multi-unit franchisees with 24 Sizzler restaurants, Gary and Sally Myers spend a lot of time together at work, where he is president and CEO of their Temecula, Calif.-based company, and she is vice president of marketing.
- Debbie Selinsky
- 7,443 Reads 46 Shares
With the much anticipated release of the 2010 U.S. Census data, it is time for businesses and franchises to gear up for the new customer demographic adjustments that will inevitably follow. The biggest news to emerge thus far is the rapidly expanding Latino population, estimated to have become a trillion-dollar customer base in the 10 years since the previous census was taken.
- Jose Torres
- 6,802 Reads 1 Shares
Multi-Unit Franchisee Magazine honored the 2011 MVP (Most Valuable Players) at a special session of the 10th annual Multi-Unit Franchising Conference on April 28, which highlighted the brand leadership, franchise innovation, commitment to quality, outstanding customer service, and community involvement of the award winners who were in attendance. The conference was held at The Venetian in Las Vegas, April 27-29.
- PRESS RELEASE
- 7,151 Reads 125 Shares
Menchie's, the Encino, California-based frozen yogurt franchise brand, is turning to technology to separate itself from the competition while building an even stronger bond with its customers.
- Franchise Update
- 3,718 Reads 63 Shares
Anand Gala can remember working in his family's Jack in the Box restaurants when he was still in elementary school.
- Anand Gala, CEO, Gala Corp.
- 3,644 Reads 13 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
- Eddy Goldberg
- 10,101 Reads 1 Shares
Almost five years ago, in April 2006, nearly 59,000 employees obtained class certification in a lawsuit claiming that Brinker Restaurant Group violated California labor laws by failing to ensure that its non-exempt employees took meal and rest breaks. In July of 2008, the appeals court vacated the class certification based upon a finding that employers need not ensure that meal and rest breaks are taken. The California Supreme Court then vacated the decision and granted review on October 22, 2008.
- Grace Y. Horoupian
- 4,737 Reads 28 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
- Eddy Goldberg
- 10,399 Reads 93 Shares
I certainly enjoyed successful broker relationships over the past 20 years. Discovering qualified franchise owners through the professional efforts of franchise and business brokers contributed to the growth of several franchise companies I represented. Based on my personal experience and the insights from hundreds of franchisors who have sold broker-referred prospects, here's how to increase your popularity and closing rates with broker networks.
- Steve Olson
- 6,344 Reads 324 Shares
In the previous issue, I presented observations about defects I perceived in the U.S.'s system of franchise sales regulation. The essence of my position was that having duplicative regulation at the federal and state levels adds significant costs to the regulatory system--with little improvement in the regulatory environment.
- Rupert M. Barkoff
- 7,493 Reads 5 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
- Eddy Goldberg
- 9,956 Reads 93 Shares
The onset of social media may have taken some by surprise, and others may have written off its arrival anticipating an equally quick departure. Whichever it may be, social media is not a passing fad and should be recognized as an integral part of marketing.
- Keith D. Klein
- 3,598 Reads 7 Shares
Shiny objects marketing is a simple principle, ancient in origin and easy to apply. From open-air markets in Nepal to the local mall, everyone tries to make their product or service stand out. Yet many savvy entrepreneurs fail to grasp the full meaning of this elementary skill and run into difficulties when trying to put it into practice.
- Dave LaBonte
- 4,341 Reads 72 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities. With the recent flurry of M&A activity in franchising, we've expanded this month's column.
- Eddy Goldberg
- 10,092 Reads 93 Shares
As a street-savvy franchise owner, you've done your homework. Your "shiny object" of brand, service, or product has been selected carefully, with an eye to profits and market-share. Now, you want to assess the current economic climate, to discover whether it best supports a full speed ahead approach or a careful step-by-step advance. The truth is that franchises have been known to both bottom-out and burst sales records in a variety of economic situations. Your best bet is to focus on using time-proven methods to grow a "demand for ownership" of your "shiny object" among customers and prospects.
- David LaBonte
- 4,157 Reads 19 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
- Eddy Goldberg
- 10,362 Reads 93 Shares
When Anil Yadav hears people talk about the United States as the land of opportunity, he takes pride in the fact that his life since emigrating from India has been a testament to the promise implicit in that phrase.
- John Carroll
- 23,828 Reads 6 Shares
For more than a decade now, Franchise Update has deployed teams of mystery shoppers to evaluate the performance of sales teams, specifically their responses to phone and online queries from qualified prospects. The companies surveyed each year are franchisors registered to attend the annual Leadership & Development Conference who ask to be mystery shopped. This year, our telephone mystery shoppers phoned 155 franchisors and submitted forms on 132 recruitment websites; and a separate team evaluated the websites themselves.
- Eddy Goldberg
- 5,878 Reads
In marketing, there are two basic ways to sell a potential customer. You can try to convince or argue them into buying your product (the classic salesman technique), or you can discover what it is that naturally appeals to them about your product or service, and use it to attract them, like a magnet. I call this latter approach, Shiny Objects Marketing. Everyone is attracted to shiny objects. We can't help it - it's in our DNA. The truly successful franchisee discovers the shiny object hidden in their product or service and puts it out in front of their customers, for all to see.
- David LaBonte
- 3,537 Reads 75 Shares
Like it or not, litigation comes to virtually all franchise systems. Take a moment to see how savvy you are on franchise litigation issues based on real-world cases.
- Jonathan Solish
- 8,173 Reads 1,014 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
- Franchise Update
- 6,163 Reads 93 Shares
I begin this column by stating where I am going with this piece. I am going to put franchise sales legislation and regulation under the microscope, and ask the penetrating question of whether it is, or is not, necessary. (Similar questions should be asked about franchise relationship legislation, but I will leave that for a future column.)
- Rupert M. Barkoff
- 4,505 Reads 17 Shares
Over the last several years, a number of jurisdictions have enacted legislation requiring chain restaurants to disclose caloric content and other information regarding their foods. Most commonly, caloric content must be placed on the menu board or menu near the corresponding food item
- Anthony Marks
- 2,120 Reads 3 Shares
Not surprisingly, winning in professional sports has a lot in common with winning in the franchise business. If there's to be any chance of victory, individuals must work together, follow a strategic plan, and remain devoted to a collective cause. Seen in this light, it makes perfect sense that a number of former professional athletes--most of whom have competed in sports since they were tots--turn to franchising when their time on the field runs out. They understand hard work and dedication, and they know how to follow a system where each individual has a role that benefits the greater good of the team.
- Kerry Pipes
- 12,465 Reads 1 Shares
Like it or not, litigation comes to virtually all franchise systems. Take a moment to see how savvy you are on franchise litigation issues based on real-world cases
- Jonathan Solish
- 7,769 Reads 317 Shares
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