Franchise Trends
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August 4th, 2025
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New annual report shares latest consumer trends and marketing strategies for franchise businesses
- Franchise Update Media
- 1,289 Reads 2 Shares
Of 100 cities included in WalletHub's survey, Winston-Salem, North Carolina, has seen the least increase in delinquencies
- M. Scott Morris
- 1,284 Reads 9 Shares
Panel members dove headfirst into how and why they embrace change at their brands
- Kerry Pipes
- 2,073 Reads 23 Shares
Data from Alignable, Harvard, and MIT shows rising fears about long-term survival
- M. Scott Morris
- 1,988 Reads 6 Shares
The gatherings help get franchisors and franchisees on the same page
- M. Scott Morris
- 2,739 Reads 9 Shares
Heatwaves and hurricanes lead to increased need for home service franchises
- Lance Sinclair
- 2,143 Reads 5 Shares
The approval rating for tariffs dropped from 32% to 30% in two weeks
- M. Scott Morris
- 1,468 Reads 3 Shares
Tariffs, attracting new customers, and inflation top the list of concerns
- M. Scott Morris
- 1,608 Reads 7 Shares
Multi-unit operators understand scalability and operational efficiency
- Paul Wilbur
- 1,417 Reads 3 Shares
Survey respondents also have concerns about job security
- M. Scott Morris
- 2,206 Reads 9 Shares
Examining the early impact and ongoing toll tariffs have on franchise businesses
- Laura Dow
- 2,043 Reads 3 Shares
According to the survey, the April Consumer Confidence Score was down 1.4 points since March
- M. Scott Morris
- 1,553 Reads 2 Shares
Holiday presents a unique opportunity for brands to market themselves and increase revenue with a creative approach
- Brittany Graff
- 1,559 Reads 1 Shares
Consumer sentiment is now at its fourth-lowest point in the past five years
- M. Scott Morris
- 1,630 Reads 5 Shares
Analyzing how the recent reciprocal tariffs impact retail and service-based franchises
- Joyce Mazero, Josh Goldberg, and Alissa Chase
- 2,726 Reads 8 Shares
More than 80% of consumers express concern about how tariffs will affect their personal finances and shopping behaviors
- M. Scott Morris
- 1,629 Reads 2 Shares
US reciprocal tariffs impact global supply chains, forcing franchisees to adapt with new strategies and supplier shifts.
- Joyce Mazero, Josh Goldberg, and Alissa Chase
- 2,210 Reads 5 Shares
According to the study, 44% expect to lose sales because of tariffs
- M. Scott Morris
- 2,083 Reads 5 Shares
One in four Gen Zers say they are not confident in their financial knowledge and skills
- M. Scott Morris
- 2,299 Reads 4 Shares
Members of the Multi-Unit Franchising Conference board of directors share their 2025 predictions
- Kerry Pipes
- 4,540 Reads 4 Shares
Consumers alter their behavior based on corporate DEI policies
- M. Scott Morris
- 2,286 Reads 6 Shares
A new report reveals that 41% of those surveyed expect revenue losses
- M. Scott Morris
- 1,948 Reads 11 Shares
In December, 53% knew about potential tariffs; in February, it was 83%
- M. Scott Morris
- 1,927 Reads 4 Shares
Franchises offering seasonal products or services can strategically plan ahead for slower times
- Dr. Robert Needham
- 2,344 Reads 7 Shares
IFA's Franchising Economic Outlook shows 2.2% growth for 2024, ahead of 1.9% projection
- The International Franchise Association
- 3,189 Reads 14 Shares
Most study participants (40%) don't expect tariffs to affect their businesses
- M. Scott Morris
- 1,770 Reads 4 Shares
Montana and Nevada residents rank second and third on the list
- M. Scott Morris
- 3,385 Reads 4 Shares
With new leaders in Washington, D.C., it's time to promote proactive franchising policies
- Matt Haller
- 4,069 Reads 3 Shares
Service-based franchises are poised for success in 2025 with several major market trends
- Josh Minturn
- 5,728 Reads 28 Shares
More than 50% of consumers say their household's financial situation is good or very good
- M. Scott Morris
- 2,125 Reads 5 Shares
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