CMO Roundtable
Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.
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Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
- Franchise Update Magazine
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AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.
- Franchise Update Media
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Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
- Franchise Update Media
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At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
- Franchise Update Media
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Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience
- Franchise Update Media
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Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience
- Franchise Update Magazine
- 2,093 Reads 1 Shares
Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
- Franchise Update Magazine
- 3,124 Reads 86 Shares
Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
- Franchise Update Magazine
- 2,635 Reads 8 Shares
Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement
- Franchise Update Magazine
- 3,683 Reads 23 Shares
Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
- Franchise Update Magazine
- 3,012 Reads 2 Shares
Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
- Franchise Update Magazine
- 2,793 Reads 1 Shares
Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
- Franchise Update Magazine
- 3,245 Reads 10 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
- Franchise Update Magazine
- 3,131 Reads 19 Shares
Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
- Franchise Update Magazine
- 3,353 Reads 9 Shares
Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
- Franchise Update Magazine
- 3,304 Reads
When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
- Franchise Update Magazine
- 4,433 Reads 71 Shares
When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
- Franchise Update Media
- 3,668 Reads 11 Shares
How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
- Franchise Update Media
- 2,911 Reads 2 Shares
How technology is helping MassageLuXe measure the ROI of their marketing and ad spend
- Franchise Update Media
- 3,047 Reads 89 Shares
PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
- Franchise Update Media
- 4,707 Reads 121 Shares
We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.
- Franchise Update Media
- 7,606 Reads 21 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
- Franchise Update Media
- 4,619 Reads 49 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
- Franchise Update
- 6,581 Reads 29 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
- Franchise Update
- 5,188 Reads 4 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
- Franchise Update
- 6,772 Reads 6 Shares
How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.
- Franchise Update
- 5,193 Reads 20 Shares
What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
- Franchise Update
- 4,693 Reads 2 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
- Franchise Update
- 5,675 Reads 1 Shares
Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
- Franchise Update
- 9,101 Reads 6 Shares
Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
- Franchise Update
- 13,803 Reads 65 Shares
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