Brand Strategy - Franchising.com

Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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Dope Marketing
DOPE Marketing makes direct mail simple for businesses of all sizes. With DOPE 3.0, you can send postcards, handwritten notes, and gifts with no minimum order, all while tracking leads and ROI.
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Sonny’s BBQ
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Sonny’s BBQ
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Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
  • Franchise Update Media
  • 3,106 Reads 8 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
  • Franchise Update Media
  • 3,229 Reads 20 Shares
3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
  • Kendall Rawls
  • 5,976 Reads 32 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 4,301 Reads 2 Shares
8 key findings from data, technology, and market research firm’s assessment of the current consumer marketplace
  • Kerry Pipes
  • 4,257 Reads 3 Shares
As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
  • Eddy Goldberg
  • 4,276 Reads 8 Shares
Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
  • Eddy Goldberg
  • 6,742 Reads 29 Shares
The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
  • Eddy Goldberg
  • 6,870 Reads 8 Shares
How to increase system-wide profitability and growth by focusing on unit-level economics
  • FranConnect
  • 9,816 Reads 31 Shares
E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
  • Eddy Goldberg
  • 13,096 Reads 6 Shares
How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
  • Evan Hackel
  • 6,126 Reads 27 Shares
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
How Pure Barre uses its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 8,242,052 Reads 57 Shares
How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
  • Helen Bond
  • 4,054 Reads 112 Shares
Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
  • 7,797 Reads 25 Shares
How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
  • Franchise Update Media
  • 4,674 Reads 25 Shares
Looking to partner with a new PR agency? Here are 5 things to know!
  • Heather Ripley
  • 4,721 Reads 3 Shares
Are you overlooking the many opportunities available in marketing to seniors?
  • Eddy Goldberg
  • 5,122 Reads 10 Shares
Online retailers must weigh speed and cost against sustainability in the new marketplace
  • Nate Burke
  • 3,373 Reads 2 Shares
Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
  • Bob Phibbs
  • 4,599 Reads 1 Shares
Follow the "Four P's" of the sales process and watch your results improve.
  • Evan Hackel
  • 4,564 Reads 12 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 3,766 Reads 6 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
  • Bob Phibbs
  • 3,714 Reads 1 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 3,673 Reads
The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
  • 4,808 Reads 6 Shares
Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
  • John Tschohl
  • 4,890 Reads 74 Shares
To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
  • Evan Hackel
  • 2,015 Reads
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 4,889 Reads 5 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 4,224 Reads 4 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 3,928 Reads 21 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 5,671 Reads 20 Shares
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