Famous Toastery Accelerates Expansion with New Franchise Deals to Kick Off 2025

By: Famous Toastery | 0 Shares 249 Reads

April 02, 2025 // Franchising.com // CHARLOTTE, NC – Famous Toastery is laying the foundation for significant growth in 2025 after kicking off the year with two new franchise agreements to add a total of four new restaurants between Arizona and Northern Virginia.

Among the recent development agreements is a 3-unit deal to introduce Famous Toastery to the state of Arizona.

Famous Toastery additionally signed a franchise agreement in Northern Virginia, reinforcing the brand’s roots in its home region. The better breakfast franchise also continues to see organic growth from within, as evidenced by the Cary location’s transition from corporate to franchise-owned operations. This shift reflects the strength of the franchise system, and the confidence of operators in the brand’s long-term success.

“The first quarter of 2025 has already brought significant momentum for Famous Toastery, setting the stage for continued growth,” said Mike Sebazco, President of Famous Toastery. “Solidifying our presence in Northern Virginia, making our debut in Arizona, and preparing to open our first location in Texas are all important steps in our mission to bring our Famously Fresh, simple-scratch breakfast and brunch experience to even more communities across the country.”

Famous Toastery is continuing to roll out its bright, modern new look across its restaurants this year. Introduced in late 2024, Famous Toastery’s brand refresh features two vibrant new logos with bold oranges and complementary teals, a revamped core and cocktail menu, as well as a digital overhaul, including a new loyalty program designed to elevate the guest experience. Now in phase two, the refresh is focusing on updating restaurant interiors to establish an inviting and contemporary in-person dining atmosphere.

“Every aspect of our brand refresh was designed with our guests in mind,” said Lorna Martinez, Vice President of Marketing. “Shaped by guest feedback, every element of this refresh – from the colors and logo, to the digital layout and menu design – aims to enhance the overall experience. We want to ensure every visit to Famous Toastery feels fresh, welcoming, and true to what our guests love most about us.”

Strengthening Community Commitment

Famous Toastery’s commitment to giving back to the community took center stage in 2024. Following the devastating impact of Hurricane Helene in the brand’s home market in September, Famous Toastery immediately jumped into action, raising funds supporting the Boone Chamber of Commerce Foundation. The brand’s charitable initiatives for the region continued throughout the remainder of the year, as Famous Toastery held a meaningful giveback campaign for Feeding the Carolinas in the fight against food insecurity. Famous Toastery team members also dedicated time to volunteer with the organization and make a hands-on impact.

“As a Charlotte-founded brand with deep ties to the Carolinas, it was important for us to step up in a meaningful way,” said Sebazco. “Restaurants have a natural role to play in fighting food insecurity, and we’re proud to support an organization making a real difference in our home region.”

SOURCE Famous Toastery

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