Blo Blow Dry Bar Rolls Out Pink Carpet in Rhode Island; Loyal Member Brings Three Bars to Home State

January 17, 2025 // Franchising.com // EAST GREENWICH, RI – Blo Blow Dry Bar announces a signed three-unit agreement in Rhode Island. This strategic expansion is a significant milestone for Blo Blow Dry Bar as it marks the brand’s debut into the state and continues to solidify its presence across the United States.

Behind the Signed Agreement – Maria Porreca

• With two Bachelor degrees from Syracuse University and as a graduate of the Harvard Business School General Management Program, Porreca has more than a decade worth of experience in the finance industry having held esteemed Vice President and C-Suite roles where she gained experience building operational excellence for diverse clients to drive strategic growth.
• Porreca brings a wealth of expertise to her entrepreneurial journey with a proven track record of developing financial programs to support evolving business needs as well as leveraging technology solutions to enhance efficiency and streamline decision-making processes.
• A few years after making the decision to return to her home state of Rhode Island to be closer to family she decided to develop a portfolio career. As a result, Porreca researched multiple franchise opportunities. Having been a loyal customer of Blo Blow Dry Bar while she resided in New York City, she identified a need for the brand’s concept in her community.
• Initially, it was the opportunity to capitalize on an untapped market that drew Porreca to Blo, but the leadership team’s commitment to their franchise partners’ success confirmed the brand to be a perfect fit for her. From prioritizing exceptional customer experiences to the use of research and top-of-the-line products, Porreca could not pass up the chance to be a part of a system that’s solidified itself as a leader in the beauty industry.

“Blo Blow Dry Bar is filling an important gap by providing women with a place to decompress and truly unwind. It’s more than just a blow out – it’s a complete wellness experience,” says Porreca. “As a mother of daughters, I’m excited to further Blo’s mission in my community, while also giving my children the opportunity to witness this empowering journey firsthand.”

“As a strong advocate for women empowerment and having the passion for what our brand stands for, Maria Porreca is a wonderful addition to the system,” says Vanessa Yakobson, CEO of Blo Blow Dry Bar. “Not only is this first-in-state deal a huge momentum push into 2025, it also underscores our commitment to providing the Blo experience to as many individuals as possible.”

SOURCE Blo Blow Dry Bar 

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