Cilantro Taco Grill Franchise Overview

About Cilantro Taco Grill

The first Cilantro Taco Grill opened in 2013 in the Stone Park neighborhood of Chicago. The brand focuses on authentic Mexican recipes that showcase the flavors they brought with them from the heart of Jalisco. The brand attracted the attention of Grammy Award winner Armando Christian Perez (Pitbull), who’s partnered with Fransmart’s CEO Dan Rowe.  

Franchise History

Cilantro Taco Grill’s story begins with ‘Don Javi’ Morfin, who immigrated from Guadalajara, Jalisco to Chicago with his wife, Alicia, and 11 children. His son, Temoc Morfin, Cilantro Taco Grill’s founder, realized that sharing his ancestors’ recipes, flavors, and spices through culinary arts was his true passion. And this way, he would be able to contribute to creating jobs and help others to be successful. Thanks to the collaborative effort of Temoc’s family, Cilantro Taco Grill was born as a fast-casual restaurant fueled by the authentic flavors of Mexico, the heart of Don Javi, and the vision of Temoc.