Partners Bringing 10 Bad Ass Coffee Locations to Texas

Kyle Price and Heath Rushing have just partnered for a 10-unit deal with Bad Ass Coffee of Hawaii that will see them open the locations in two Texas markets over the next four-and-half years.

Their RPC Ventures, LLC will take advantage of the population growth in Texas, particularly in the Houston market, by opening locations in West Houston and in the Galveston Island area along the coast. They plan to scale their business and sign additional development deals with the brand in the coming years.

“After our introduction with the Bad Ass Coffee of Hawaii leadership team, we knew right away that this was the brand for us,” said Price. "We love how the brand honors its Hawaiian heritage and creates a culture that differentiates itself by embodying its island roots. Bad Ass Coffee of Hawaii also isn't just a brand, it's an identity and the vision is to fuel the inner badass in all of us. We hope to unlock inner badasses by fueling customers with energy and kindness every single day," added Rushing.

The two Houston executives had been looking to own a business together for some time and were united by their love of coffee and how their own vision and values aligned with Bad Ass Coffee of Hawaii’s.