N-Hance Wood Refinishing: Most Effective Tech for Franchise Recruitment During Covid

We asked D’Wayne Tanner, Senior Vice President of Franchise Development at N-Hance Wood Refinishing, what technologies he is finding most effective for franchise recruitment during Covid.

To have a successful franchise recruitment strategy, especially during a pandemic, among other key factors it’s important to understand where people are spending their time and how they’re consuming information. Our team at N-Hance did just that. We upped our pay-per-click advertising to target prospects where they’re spending most of their time: online. We also worked with our public relations team to share performance metrics as the home service category is currently experiencing a surge in consumer and franchise interest as more people spend time at home. We worked to position our franchisees and members of our leadership team as subject matter experts as part of larger conversations around renovations, successful business operations, innovative new services, and more.

Our team also reworked our discovery days to better fit the remote format. While remote discovery days provide a less hands-on experience and obviously can’t replace the value of meeting people face-to-face, using remote technologies helped us host more of these meetings. Remote discovery days and the increased use of videoconferencing helped us meet with more interested candidates, as discovery days are easier to conduct and allow us to bring in multiple members of our leadership team for one-on-ones.

It’s worth noting that many elements of our recruitment strategy remained unchanged. While the pandemic affected every industry and resulted in many scrambling to pivot in different ways, our team remained grounded in the fact that much of our operations stayed the same, aside from safety protocols and procedures. Instead of pulling our foot off the gas and reallocating precious marketing funds, we chose to stick with our strategy. This helped keep our franchise network calm and focused on providing the same services they’ve perfected over the years, which ultimately led to a historic year in sales for the brand.