Consumer Marketing News, Views, and Reviews: November 23, 2021

Welcome back to our monthly news roundup for franchise consumer marketers! Despite concerns of a possible double-whammy of the seasonal flu and a winter rebound of the pandemic, here come the holidays – and consumers are shopping like mad, both in person and online. And while there’s currently a kink in the supply chain causing shortages of some items, predictions for a bumper crop of consumer spending predominate. Here’s the latest on what’s happening now – and what’s likely to come for franchise consumer marketers this season.

MARKETING/CUSTOMER EXPERIENCE

The Future Belongs to the CMO with a Long-Term View

2021 State of Reviews (32-page e-book)

Practicing Media Hygiene in the Face of the Anxiety Pandemic

24 Media Plans of the Year that Cut Through the Noise

Using Contextual Targeting To Gain Immediately Actionable Insights

The New Rules Ahead for Streaming TV Advertising (White Paper)

How QSRs Are Seizing CTV Opportunities To Drive Growth

Kroger’s Supermarkets New Service Offers Its First-Party Data to Advertisers

B2C Brands Are Investing in Social Commerce – and Succeeding (Study)

Loyalty Members’ Checks in 2020 Were 6% More than Non-Members’ (Paytronix)

Starbucks Boosts Rewards for Patrons, Employees in Tight Labor Market

Instagram Adds New Data Analytics To Provide More Performance Insight for Marketers

REOPENING & RECOVERY

National Retail Federation Predicts Highest Holiday Sales on Record

Study Finds NYC’s Vaccine Mandate Has Been a Disaster for Restaurants

Proof of Vaccination Mandates Begins for Restaurants & Bars in Los Angeles 

DC Mayor To Lift Indoor Mask Mandate, in Place Since July

5 Key Retail Trends for 2022 (Forrester)

Sweetgreen’s Newest NYC Location Will Have No Indoor Dining

East Coast Wings + Grill Develops Fast Casual Model for New Market Franchise Expansion

TECHNOLOGY

Digital Sales Grow at Yum Brands, Accounting for Nearly 40% of Q3 Sales

C3 Launches Robot Delivery in Los Angeles Using Bots from Coco

OPERATIONS

Drive-Thru Continues To Pace QSR Recovery

Is Co-Branding Making a Comeback in Restaurant Franchising?

McDonald’s Is Renegotiating Its Deals with Delivery Providers

LEADERSHIP

Spanx CEO Surprises Employees with 2 First-Class Plane Tickets and $10,000

FRANCHISING CARES

Papa John’s Shaq-a-Roni Pizza with a Purpose Raises More than $3 Million