Consumer Marketing News, Views, and Reviews: March 2022

Welcome back to our monthly news roundup for franchise consumer marketers. Hold your breath and cross your fingers, but is the pandemic finally winding down? Yes or no, if you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing readers, please forward them our way! And now, the news… and then some.

Almost All Consumers Expect To Shop via Social This Year (Study)

How Plant-Based Menus Are Changing the Perception of Fast Food

London Burger King Goes Fully Vegan in Trial Run

Restaurants Are Suing Google for Creating Digital Storefronts Without Their Permission

Meta: Underreporting of iOS Web Conversions Down to 8% from 15% Last September

Menu Price Inflation Hit 41-Year High in February

Restaurants Debate Masking Rules as Covid-19 Rules Rapidly Disappear

Why People Keep Buying Restaurants (Podcast with Robin Gagnon)

Best Cities To Start a Business in 2022

Report: Commercial Real Estate Market Q4 2021 (Stan Johnson Co.)

Drive-Thru Lane Competition Heats Up

The Next Next Gen: The Solos Are Coming!

IFA Launches Hispanic Latino Franchise Leadership Council

Labor Shortages Are Causing Companies To Go on Hiring Sprees – Here’s Why

Employees Want To Stay, But Are Employers Giving Them a Reason To? (Oracle Ebook)

A Simple Guide To Designing a World-Class Employee Experience Program (Qualtrics Ebook)

Three Starbucks Stores Unionize in a Single Afternoon

High-Profile Union Campaigns Offer a Learning Opportunity for HR

DoorDash’s 2021 Revenue Tops Pandemic Record; Expects Continued Growth