Consumer Marketing News, Views, and Reviews: February 2022

Welcome back to our monthly news roundup for franchise consumer marketers. Hold your breath and cross your fingers, but is the pandemic finally winding down? Yes or no, if you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing readers, please forward them our way! And now, the news…

Survey: Marketing’s Strategic Importance Is on the Rise

NRA’s 2022 State of the Restaurant Industry Report

U.S. Added 467,000 Jobs in January Despite Omicron Variant Surge

Restaurant Industry Suffers Job Opening Slowdown

Loyalty Programs on California’s Radar Under CCPA

Bank of America Is Refusing To Forgive Some PPP Loans in Full

McDonald’s Says Its Costs Will Rise Further in 2022

Chipotle CEO Says Another Price Increase Likely as Costs Grow

Burger King, Denny’s, Domino’s Pull Back on Value Menus as Costs Rise

Winter 2022 Fortune/Deloitte CEO Survey

Deloitte 2022 CxO Sustainability Report

Big 3 Tech Giants – Alphabet, Meta, & Amazon – Rake in Almost Half of Global Ad Spend

Domino’s Will “Tip” Customers $3 for Picking Up Their Pizza thru May 22

DoorDash Plans To Lower Base Rates & Add New Penalty Fees for McDonald’s